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Product Management KPI's
5 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
What a terrific question! This is one takes time and depending upon your organization will require patience. The best way I have learned, is to ask "why" a particular feature is being prioritized, and the "impact" it is bringing to the customer. The best way to create change is to start with you......Read More
723 Views
7 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
Product teams in my opinion consist of product, engineering, and design (at a minimum). With that said, product KPIs should always be shared with engineering since what they are building essentially impacts the KPIs of the product in question. All the work that product teams do should always buil......Read More
606 Views
4 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
It really depends on what type of business it is. For instance, a product feature or product should be so frictionless that it allows users to onboard (adopt) easily once they are in the experience. Product marketing is responsible for bringing users to that experience. So it is almost eyeballs v......Read More
615 Views
2 Answers
Sailaja Kalle
Gainsight Director, Product Management • October 12
KPI’s are measured and recorded to track performance and business decisions are rendered with the use of this supporting data. The intent behind this movement is to provide managers and leaders with more information and drive better decision making. While there is a need for Proxies in some case......Read More
571 Views
4 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
I'd love to learn more about what you mean by this. In reality they shouldn't change, your customers would just be internal that's all. You could still measure activation, activation, retention, engagement, resolution time, etc. On the other hand, you could measure self help vs. those who still a......Read More
842 Views
3 Answers
Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 10
The framework I use for setting KPIs for a new product or area typically looks something like this: 1. Framing: I think big picture about the product, what is the purpose, and how can I measure whether or not we are tracking towards that ultimate purpose. This can even be thought of in ......Read More
731 Views
3 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
If you are lucky enough to have a PMM partner, then I would create a very transparent RACI chart which showcases who is: R - responsible A - accountable C - consulted I - informed about the various pieces of work. In my experience, depending upon the size of the team/company roles and respo......Read More
772 Views
4 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, activation, retention, revenue, referral You could also be measuring customer lifetime value. Again this will really depend upon w......Read More
945 Views
How do you scale your customer feedback loop?
You're collecting feedback from many sources. What tools or techniques do you use to scale this process to prevent bottlenecks when disseminating information?
1 Answer
Preethy Vaidyanathan
Matterport VP of Product • August 30
There are three broad categories of customer feedback: improvements to existing products, strategic customer problem areas when you zoom out for long-term planning and active customer engagement on existing roadmap. Improvements to existing products: * This is usually the most robust feedbac......Read More
598 Views
4 Answers
Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 10
I’ve worked with developer focused tooling for almost 7 years so I know exactly what you mean here. On almost every new feature or product our teams put into motion, we have a huge list of factors to consider such as security, legal, or billing. For developer tooling, there’s usually no change to......Read More
848 Views