Product Strategy

4 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
This sounds to me like your sales team doesn't believe the target market is big enough and/or the right market. It's hard to believe in a product strategy unless you agree on who it's for, so the first thing I'd do here is to get everyone aligned on who you're building for & why, and then articul......Read More
682 Views
2 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
We leave it to each team to figure out what helps them balance flexibility with clarity to achieve their maximum speed of execution.  We do our best to have a common language around goals, strategy & measuring progress, but largely leave it to teams to figure out how best to build & ship given t......Read More
915 Views
1 Answer
Mike Arcuri
Mike Arcuri
Meta Director of Product - Horizon Worlds PlatformNovember 21
Each person in a leadership position has a unique personality and skillset. It's important they find ways to continue to offer their strengths to their team and product while also doing the job of a leader: providing direction and clarity, supporting team members of various skill levels and senio......Read More
891 Views
2 Answers
Kie Watanabe
Kie Watanabe
HubSpot Group Product ManagerOctober 13
Lots of balancing! Balancing effectively summarizes the job of a PM. Jokes aside... Balancing user requests v. optimal design I pay much closer attention to the user's pain (vs. the user's request). Abstracting the problems we’re trying to solve creates room for the team to take in further......Read More
1568 Views
1 Answer
Mike Arcuri
Mike Arcuri
Meta Director of Product - Horizon Worlds PlatformNovember 21
This really depends on the maturity stage for your product. For 0-1 work in startups (new products, not-yet-released), I recommend the models explained by Steve Blank (e.g. customer development process, business model canvas). There are so many unknowns and intertwined hypotheses for brand new p......Read More
914 Views
1 Answer
Mike Arcuri
Mike Arcuri
Meta Director of Product - Horizon Worlds PlatformNovember 21
When you're launching a new feature in an existing app, you clarify your goals for the launch. Some example goals could be: 1. To validate that the new feature fully solves the "user problem" it was designed to solve 2. To learn about demand for the new feature 3. To test relevance of t......Read More
906 Views
1 Answer
Mike Arcuri
Mike Arcuri
Meta Director of Product - Horizon Worlds PlatformNovember 21
At Meta/Facebook we're lucky enough to have really good internal infrastructure for setting up experiments and evaluating results. So in recent years I've come to rely on these internal tools. At other companies, I've used analytics and optimization services like: 1. Google Analytics/Firebase ......Read More
897 Views
5 Answers
Wade G. Morgan
Wade G. Morgan
Airtable Product Strategy & OperationsFebruary 16
Love the spirit of this question, and will broaden it a bit to "how do you balance market needs with the vision your company may have?" Prior to shifting to Product Strategy & Ops, I was hired as the 2nd Account Executive at Airtable. I found this experience so valuable because I had a front row......Read More
2415 Views
2 Answers
Jacqueline Porter
Jacqueline Porter
GitLab Director of Product ManagementMay 17
Love this question! Planning for product vision is usually done in 3 horizons: 10 years, 3 years, and 1 year. The 10-year vision is your guiding, north-star approach that will help guide all other investments overtime. The 3-year vision is a little more actionable and will help shape what the ......Read More
730 Views
7 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerAugust 16
Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few questions to help decide if they are worth building: 1. What, fundamentally is the problem this idea is meant to solve? How wo......Read More
2082 Views