SMB Product Management

1 Answer
Devika Nair
Devika Nair
Oracle Cloud Infrastructure Director of Product ManagementJuly 20
For Product Management, my general advice is to experiment with it. Try to understand your customers and market, define the product vision and work through requirements for your features. You can also go through exercises with side projects. For Project Management, I don't have personal experien......Read More
808 Views
1 Answer
Alexa Maturana-Lowe
Alexa Maturana-Lowe
Fivetran Senior Director of Product Management, Core ExperienceJuly 15
Every company is different but I can tell you what I've been working on as a part of my transition: * Impact - as a part of my transition, as an individual contributor I chose to take on high profile company wide initiatives that helped me to show that I could make a huge impact for Fivet......Read More
1038 Views
3 Answers
Veronica Hudson
Veronica Hudson
ActiveCampaign Senior Director of Product ManagementJune 9
I think of product management skill sets in three major buckets: technical, business, and customer understanding. When I talk to aspiring product managers, I like to gauge the maturity of their skills sets in each of these buckets. Ideally a candidate would be strong in one bucket, have some basi......Read More
735 Views
1 Answer
Alexa Maturana-Lowe
Alexa Maturana-Lowe
Fivetran Senior Director of Product Management, Core ExperienceJuly 15
Based on my experience working at both smaller startups (25-50 people) and larger companies (1000+) as a product manager, there is merrit to both. I really appreciated starting my product career at a larger company because there was established process / best practices and resources like design a......Read More
757 Views
2 Answers
Veronica Hudson
Veronica Hudson
ActiveCampaign Senior Director of Product ManagementJune 9
There is always going to be some nuance to individual features or problem sets based on a company being SMB, MM or Enterprise. However, I do believe that many features can still be used across business types, it really comes down to pricing, positioning and packaging. For example, you might have ......Read More
919 Views
2 Answers
Veronica Hudson
Veronica Hudson
ActiveCampaign Senior Director of Product ManagementJune 9
Any time I've accepted or considered accepting an offer from another organization, there are a few things I take into consideration: * Why am I interested in this opportunity? What new challenges or opportunities does it present me that I am not getting in my current role? For example, am ......Read More
713 Views