Stakeholder Management

14 Answers
Linh Lam
Linh Lam
Lattice Group Product ManagerFebruary 17
Oh boy, this one is a doozy. Here's how I generally approach this situation - hoping it helps:  * Make sure your manager is aware of the conflict and see how they might be able to support you. Depending on the manager, they might just solve the issue for you. If not, then they may be able......Read More
918 Views
3 Answers
Devika Nair
Devika Nair
Oracle Cloud Infrastructure Director of Product ManagementJuly 20
First, ensure you have the right data to backup any claims or decisions you want to make. Second, focus on the goals you want from that audience. Third is to make sure that the content is clear and crisp with the right level of detail. Occasionally, I have to re-write a document for a different ......Read More
1127 Views
5 Answers
Milena Krasteva
Milena Krasteva
Walmart Sr Director II, Product Management - Marketing TechnologyMarch 31
1. Communication! Verbal, Written, and often forgotten but equally important: Non-verbal. Yes, even on Zoom. 2. Ability to read context and act accordingly 3. Strategic thinking. Know the difference between strategy and tactics. 4. Systems thinking vs Design thinking, be proficient in both, kn......Read More
495 Views
1 Answer
Clara Lee
Clara Lee
Hootsuite VP, ProductJanuary 5
At the VP level, these are the meetings I try never to miss: * Engineering, Design & Operations peers [Weekly] – Having this at my current has made the biggest difference. My peers are my "first team" and we have time set aside to proactively problem-solve together, instead of being br......Read More
909 Views
7 Answers
Guy Levit
Guy Levit
Meta Sr. Director of Product ManagementApril 27
I love this question! It happens a lot and working through it is part of our role as PMs. There are a few layers to my approach here: First, start with building the relationship. (I hope this theme is clear by now ;-). While your goals may conflict, at a higher level you are playing for the sa......Read More
7466 Views
4 Answers
Marc Abraham
Marc Abraham
Intercom Senior Group Product ManagerJune 23
I don't think my answer here is unique to building relationships with product marketing. The key for me is to engage with people early and often. Eearlier on in my career, I've definitively made the mistake of treating product marketing as the 'launch team'; the product development teams build th......Read More
911 Views
8 Answers
Guy Levit
Guy Levit
Meta Sr. Director of Product ManagementApril 27
Ultimately Product Management is about people. I do approach stakeholders differently, but it’s based on who they are, rather their role. Some stakeholders like to be consulted ahead of time, some prefer being briefed in bigger forums where they can gauge the reactions of others. Some like struct......Read More
6040 Views
5 Answers
Andrew Clark
Andrew Clark
VP of ProductJune 9
I flinched at the word "approval" here. I don't like the idea that Product would be seeking roadmap approval from other departments in the org. What you really want is buy-in. You want your key stakeholders to be as confident and excited about the roadmap as you are.  Here's how to make ......Read More
1039 Views
5 Answers
Guy Levit
Guy Levit
Meta Sr. Director of Product ManagementApril 27
Reality these days is that we mostly work in remote settings, and even when we do go to the office, some people will be dialing in. As a result, I believe 80% of the strategies have to do with focusing on the fact that we are all people, 20% are tactics and adjustments for remote settings. Gener......Read More
8988 Views
1 Answer
Yasmin Kothari
Yasmin Kothari
Peloton Senior Director of Product ManagementNovember 15
As many of us now know, aligning stakeholders in a remote working environment presents unique challenges. To foster alignment, consider the following strategies: * Agree on shared objectives - define and communicate clear project KPIs and refer back to them repeatedly * Communicate effecti......Read More
787 Views