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Jacqueline Porter
Director, Product, GitLabJuly 12

Objectives and Key Results are meant to encourage cross-functional alignment and collaboration. In product management, it is essential to think of OKRs as a method for prioritizing scope that will help drive the top business KPIs, so that your product roadmap has a built-in mechanism for considering how to help the business succeed. 

The below example is one I have seen work well: 

  • Top Level Business Objective: Increase enterprise ARR by 20%
  • Product Key Result: Deliver paid feature X to help compete and close 3 sales pipeline deals
  • Product Key Result: Implement use case documentation for paid features to support Field Team