Product Management Career Path

What's something that you didn't know it took to become a Director back when you were a senior product manager?
Something that you didn't know you would need to do that you only realized later.
5 Answers
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product ManagementFebruary 3
Typically, promotions are the result of an individual's performance and business needs. In other words, it's hard to make a case for becoming a Director if your area can be covered by a single Sr PM, so both you and your product area need to grow.  PM Directors are also people managers who hire ......Read More
659 Views
4 Answers
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product ManagementFebruary 3
Let me break it down by covering 3 different levels of PMs: 1. Associate PM -- the bar here is that you have great critical thinking, clear communication, energy, and a mix of CS and business degree.  2. Senior PM -- in addition to the above, you must have a track record of previously ......Read More
635 Views
6 Answers
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise AgilityFebruary 17
1. Storytelling. You need to be able to tie many disparate pieces of product work - user needs, business goals, technical limitaitons, competitive landscape, innovation opportunities - into a coherent, compelling narrative. A director can fill in the blanks in the following sentences with ease: "......Read More
765 Views
5 Answers
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product ManagementFebruary 4
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from college. For college grads, I suggest starting by connecting with other product managers (e.g. via LinkedIn) to better understand......Read More
1826 Views
12 Answers
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA
Shopify VP of ProductFebruary 9
My personal take is that when I am speaking with strong product candidates, I can see a few qualities shine through in their story. For me, those are:  1. They are constant Learners/curious They are constantly asking questions and actively listening. They are readers and constant consumers of i......Read More
1238 Views
3 Answers
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise AgilityNovember 10
Your ability to create value quickly will depend on how quickly you can identify the problems and gaps in ways your organization operates today, and demonstrate progress towrds fixing them. Here's how you can do that: 1. When you join an organization, schedule introductory 1-1s with a wide ......Read More
2453 Views
1 Answer
Subu Baskaran
Subu Baskaran
Splunk Director of Product ManagementFebruary 14
If you are an entry-level product manager or a first-time PM switching from a different function, executing a feature end-to-end is the best place to start. During execution, one can learn system behavior and develop necessary POVs, such as user behavior and the jobs-to-be-done for the persona. D......Read More
555 Views
3 Answers
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise AgilityNovember 10
My personal acronym for the skills that make product managers succesfull is H.A.C.K. H for Humility. There are two particularly important benefits of humility. First, humble people better navigate the emotional roller coaster of being wrong and having to admit it. They quickly recover from sit......Read More
2833 Views
7 Answers
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product ManagementFebruary 3
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from college. For college grads, I suggest starting by connecting with other product managers (e.g. via LinkedIn) to better understand......Read More
687 Views
2 Answers
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise AgilityFebruary 17
There are three aspects to selling this well:  1. Empathy. You have to start with acknowledging the validity of a need or ask. Folks often skip that step and go straight to rebuttal. Don't do that - you need to empathize with the stakeholder, understand where they are coming from and really pond......Read More
890 Views