Product Management vs Product Marketing

2 Answers
Abhiroop Basu
Abhiroop Basu
Square Product ManagerMarch 2
Trust is the most important factor in a PM / PMM relationship. When I was a PMM, I worked with many Product Managers who did not understand the role of a PMM. They believed that the PMMs only role was to communicate the launch of a feature. This misconception often stems from the fact that in so......Read More
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3 Answers
Carrie Zhang
Carrie Zhang
Square Product LeadFebruary 1
The product manager (PM) decides “what” to build and “when”, and is accountable for delivering the product or feature that delights customers. The product marketer (PMM) informs “what” to build, and is accountable for driving the demand for what has been built. Both require deep customer and mar......Read More
1182 Views
1 Answer
Carrie Zhang
Carrie Zhang
Square Product LeadFebruary 1
* Revenue, P&L ownership. * Customer discovery. Our PMs and designers tend to lead more qualitative research while our PMMs tend to lead more quantitative surveys. * Product strategy. At Square, PM is the ultimate DRI (Directly Responsible Individual). * Pricing and packaging. At Square......Read More
1391 Views