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Establishing Product Management
5 Answers
Rosa Villegas
Zynga Senior Director of Product, Central Technology • August 3
Be adaptable to change - don't be afraid to try different things or change a process that is no longer working for the team. For a team that is growing quickly oftentimes process gets ignored because the team is so focused on delivering/executing that they feel process may slow them down. In some......Read More
876 Views
4 Answers
Adrianne Wang Martinson
Airbnb Head of Product, China Platform • May 13
One challenge I encountered as the product lead for a platform team was to identify the product management needs for some of the relatively technical product areas, such as Machine Learning and APIs. I had to justify these needs as many leaders and stakeholders felt that an eng manager or technic......Read More
793 Views
4 Answers
The product organization at WooCommerce is organized by merchant needs: * Start: Merchant onboarding, from the moment they click the CTA on WooCommerce.com to when their store is ready to sell. * Manage: Back-end and admin tasks including product catalog, order management, and settings. ......Read More
484 Views
2 Answers
To me, the first 90 days are all about communication with your new team and cross-functional partners – even more so if you're setting up the Product Management function for the first time. Treat your communications a bit like internal marketing for PM (and yourself), meaning they should be tailo......Read More
742 Views
2 Answers
Ibrahim Bashir
Amplitude Vice President, Product Management • July 8
There are obviously a bunch of goal setting / tracking frameworks that are designed to do this (for example OKRs) but I tend to start with where and why any misalignment exists - usually there are 4 levers, and they all come back to strategy: 1. is the strategy clearly written? 2. is the str......Read More
998 Views
1 Answer
Ibrahim Bashir
Amplitude Vice President, Product Management • July 8
This does happen, and it's usually the result of a communication / execution dysfunction. To start with, no salesperson wakes up and says let me go around and undermine the PM - they usually have trying to follow a process that doesn't work and eventually take matters into their own hands becuase......Read More
712 Views
2 Answers
Adrianne Wang Martinson
Airbnb Head of Product, China Platform • May 13
Resource constraints are a very common challenge for any team and company that I’ve worked for. I tend to focus on business priorities and how the identified product area can make an impact on those priorities in my framework rather than letting resource constraints limit my thought process. Once......Read More
1099 Views
1 Answer
The biggest surprise was how hard it was to convince others that Product Leads / Product Managers would be an asset to the team. This sentiment was more common among those who had been at Automattic and WooCommerce for several years, and perhaps not worked with a Product Lead / Product Manager be......Read More
726 Views