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Product Management KPI's
Product Management KPI's
1 answer
Director of Product Management, Growth and Monetization at Zendesk
Product Management is a bit hard to list skills for because product managers
wear so many different hats and each company has a different way on how they
think of product management. But I do think there are some broad skills that PMs
should have or build as they think of their career.
1. Hustle - This is the number 1 skill that I look for. If you have this
everything else follows or can be built.
2. Empathy - Understanding your customer and being able to put yourselves in
their shoes
3. Storytelling - Communication is key for product managers but I think its
super importan...more
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VP of Product at Zumper
My CS degree itself was not that important but my CS background and experience
as a software engineer was critical to my success. Learning to code,
understanding web frameworks, knowing the process for software development, and
making tradeoffs between complexity and impact really help provide effective
solutions for the organization. Granted, you can have an incredible tech lead
but that won't always be the case. I believe that if you're working on a digital
product, it helps to have some technical understanding to ensure you're working
with the development team responsibly. Also, really h...more
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Staff Product Manager, Libraries and SDKs at Twilio
The framework I use for setting KPIs for a new product or area typically looks
something like this:
1. Framing: I think big picture about the product, what is the purpose, and how
can I measure whether or not we are tracking towards that ultimate purpose.
This can even be thought of in terms of a user story, “As an [x] user, I
want to be able to [y], so that [z].”
2. Brainstorming: I like to start with many different categories that we can
consider for KPIs such as usage, adoption, customer sentiment (NPS), sales
friction, impacted ARR, tangentially related products, ...more
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Staff Product Manager, Libraries and SDKs at Twilio
In the past I've worked on new library launches, major upgrades, and I'm
actually in the process of an end of life (EOL) effort right now. While these
types of efforts have their own nuances, the core principles remain the same.
1. Transparency - When working on developer tools you have to maintain the
highest level of transparency possible. Systems, developer workflows, and
customer data can all be dependent on these tools and their interfaces.
2. Communication - The way and the cadence that you distribute information
about changes to libraries or tools goes hand in hand wi...more
1 answer
Staff Product Manager, Libraries and SDKs at Twilio
Developer Audience - now we are talking! As someone who worked as an engineer
using SDKs, then building SDKs, and then moved into Product Management, I have a
lot of opinions on this! We can definitely think about a ‘developer persona’ the
way we all have different personas for our respective products, but all
developers are definitely not the same. Building for different development
platforms can add another layer of differentiation and complexity as well.
I have a secret though, when you work on developer tools, you already have an
amazing pilot group - the engineering team building the...more
1 answer
Staff Product Manager, Libraries and SDKs at Twilio
I’ve worked with developer focused tooling for almost 7 years so I know exactly
what you mean here. On almost every new feature or product our teams put into
motion, we have a huge list of factors to consider such as security, legal, or
billing. For developer tooling, there’s usually no change to pricing or billing,
no new SKU. Does that mean these types of products don't provide value? No way!
Libraries, SDKs, APIs, CLIs, and other developer focused tools are a huge part
of the overall product. They can open your product up in a way to create value
you never imagined.
When it comes to mak...more
1 answer
Principal PM & Product Coach at Microsoft | Formerly Amazon
Creating the right mechanisms to manage your stakeholders is critical to managing up and across. Allowing your stakeholders to stay on the pulse of your product while having access to updates really helps in building trust. Creating mechanisms like brownbag/learning sessions on a frequent basis (weekly or biweekly basis) also helps in creating an open forum. Then you can focus on protecting your engineering/design team and enabling yourself to scale.
1 answer
Principal PM & Product Coach at Microsoft | Formerly Amazon
This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc.
The most basic ones are: acquisition, activation, retention, revenue, referral
You could also be measuring customer lifetime value.
Again this will really depend upon what type of business you are in.
1 answer
Principal PM & Product Coach at Microsoft | Formerly Amazon
If you are lucky enough to have a PMM partner, then I would create a very
transparent RACI chart which showcases who is:
R - responsible
A - accountable
C - consulted
I - informed
about the various pieces of work. In my experience, depending upon the size of
the team/company roles and responsibilies realy vary between product and PMM
when it comes to product launches. Here is just one example of what could work:
Product Management
- Responsible for managing launch ready engineering and design work
- Responsible for ensuring stakeholder buy in
- Responsible for iterating on any us...more
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Principal PM & Product Coach at Microsoft | Formerly Amazon
I would recommend first building a relationship with your technical
lead/engineering counterpart. Have them show you how your e-commerce platform
(or product area) works end to end, from the backend perspective. Make sure that
you first understand the end to end flow and specifically the systems design
(which is critical in any e-comm platform). Once you understand how the
customer's journey equates to the systems design, then start looking into each
customer interaction with the site and make sure your team is tracking those
metrics. You will end up at the checkout rates. If you have a goo...more