Consumer Product Management

2 Answers
Jeff Chow
Jeff Chow
InVision CEO (former CPO)March 22
As B2B products have evolved to be much more customer centric and "consumer grade" the expectations of product management are largely the same and infact, a lot of consumer PMs are finding great success in B2B by bringing their techniques and experience and applying them to B2B. You may have h......Read More
856 Views
1 Answer
Rosa Gonzalez Welton
Rosa Gonzalez Welton
Intuit Director of Product ManagementJuly 19
I would suggest starting a with reflection about your long-term goals. Spend time to create a vision for where you want to go, identify the milestones to get you there, and the experiences that support that journey. That clarity can help guide your decision about focusing in one segment, industry......Read More
723 Views
1 Answer
Apurva Garware
Apurva Garware
Upwork VP Product and GMApril 28
This ends up being a function of what company you work for and what industry/domain your company is in. As a general principle, your organizational chart should always reflect the vision and strategy that your company is working on, not the other way around. Otherwise, you risk shipping your org ......Read More
742 Views
3 Answers
Roshni Jain
Roshni Jain
Volley Head of Product/VPJanuary 27
Part of what drew me to Consumer Product and why I love it so much is that as individuals, we are all consumers. I studied Consumer Marketing and Consumer Psychology as an undergrad and I've always been fascinated by why people make the decisions they do with their time, money and attention. So, ......Read More
1184 Views
1 Answer
Jeff Chow
Jeff Chow
InVision CEO (former CPO)March 22
The great news is Product is still a growing and evolving function and there are tons of opportunities and an appetite to look at non traditional career paths into product. In fact in most organizations that I've been part of, there are many people wearing the 'product hat' who dont have the PM t......Read More
765 Views
2 Answers
Roshni Jain
Roshni Jain
Volley Head of Product/VPJanuary 27
The jump from IC PM into product leadership whether as a Group PM or a Director of Product is one of the most challenging progressions in a product career. At this step a Consumer PM's career, the skills and behaviors that have helped them excel as an IC PM - excellent execution, strong PRDs, gre......Read More
3186 Views
1 Answer
Roshni Jain
Roshni Jain
Volley Head of Product/VPJanuary 27
There is no right answer, but here are a few lenses I've used when providing counsel to others and in considering the companies I've worked with: * Is this a product that I'm personally excited about? I don't have to be the ideal customer, but is there something about the product that excite......Read More
1243 Views
2 Answers
Roshni Jain
Roshni Jain
Volley Head of Product/VPJanuary 27
This is linked to the other question, so I'll be brief here. The vast majority of fundamental PM skills are transferable regardless of B2B, B2C or platform focused work. By fundamental skills I mean  * Leadership and communication - the ability to lead through influence, work with engineers,......Read More
1187 Views