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Martin Raygoza

AMA: Marketing Head for YouTube Shorts Mexico & Spanish LATAM, Martin Raygoza on Product Launches

September 28 @ 10:00AM PST
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Marketing Head for YouTube Shorts Mexico & Spanish LATAM, Martin Raygoza on Product Launches
Top Questions
What is your favorite product marketing interview question and the best answer you've heard?
Martin Raygoza
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • September 28
I can’t recall any specific question but I can share some musts that I look for when asking people to share an experience with a product marketing strategy. The interviewee should be able to explain: * The problem to solve * How their solution attacked the problem * How they managed intern......Read More
2865 Views
1 request
What are some unexpected challenges when it comes to influencing and creating a product marketing strategy with a global team?
Martin Raygoza
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • September 28
Any effort that requires a global scope comes with several challenges: Culture and language differences: This might not seem as unexpected but believe me it is a challenge, especially when your product usage relies deeply on cultural preferences. Make sure to give enough context on why some cult......Read More
2343 Views
1 request
When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?
Martin Raygoza
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • September 28
I won’t say there is an ideal way to split responsibilities, it will depends on a number of variables related to the current situation of your company (size of the company,  number of products and general capabilities of your workforce) The two ways you refered to are the most common ones and ......Read More
2362 Views
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What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?
Martin Raygoza
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • September 28
As the first PMM in any company you have a critical role, particularly because you will be under a lot of pressure to report growth from your area.  There are 3 thing I would make sure to have as a baseline for my strategy: 1. Know your customers.  Sounds obvious, but it is also necessary as......Read More
2328 Views
1 request
How do you build product marketing for a company that doesn’t understand the function?
Martin Raygoza
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • September 28
To build a product marketing team or strategy for a company that doesn't understand the function, can be challenging, especially if this is the first time you are taking this journey. Here a some tips that could help navigate this process: 1. Identify and Educate your main stakeholders: It mi......Read More
2339 Views
1 request
When building a new PMM organization, what are the most important things to focus on when getting started?
Martin Raygoza
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • September 28
To build a new product marketing team or strategy for a company, can be challenging, especially if this is the first time you are taking this journey. Here a some tips that could help navigate this process 1. Identify and Educate your main stakeholders: It might sound silly, but you will......Read More
2346 Views
1 request