AMA: MetaRouter Director of Product Marketing, Michele Nieberding 🚀 on Competitive Positioning
December 5 @ 10:00AM PST
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MetaRouter Director of Product Marketing, Michele Nieberding 🚀 on Competitive Positioning
Top Questions
How often do you talk to customers, or do qualitative + VOC research?
Is it continuous or at specific campaigns?
Michele Nieberding 🚀
MetaRouter Director of Product Marketing • December 6
I hate to say it, but my answer is...it depends. I typically like using "prescheduled" customer interactions like CAB meetings as a forum to get feedback, but there are times when you need answers sooner (i.e. informing a roadmap, important beta programs, needing customer involvement for an event......Read More
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Michele Nieberding 🚀
MetaRouter Director of Product Marketing • December 6
Disseminating competitive positioning to our sales team is a strategic and ongoing process--as you likely know, there are new things popping up every day with competitors (product releases, acquisitions, partnership announcements, etc.). While I leverage a combination of comprehensive training se......Read More
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Michele Nieberding 🚀
MetaRouter Director of Product Marketing • December 6
I am actually dealing with this right now! And there is quite a bit you can do to continue building analyst relations despite not fitting into a current Wave or MQ. * Take advantage of (free) analyst briefings: * Proactively reach out to Forrester and Gartner to set up briefings to let ......Read More
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Michele Nieberding 🚀
MetaRouter Director of Product Marketing • December 6
Some best practices and tools! 1. Market Research: * Competitor Analysis Tools: Leverage tools like SEMrush, Ahrefs, or SimilarWeb for comprehensive competitor analysis, including website traffic, keywords, and backlink strategies. * Industry Reports: Explo......Read More
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Michele Nieberding 🚀
MetaRouter Director of Product Marketing • December 6
I really love using Klue as a source of truth, it does half of the updating for me. I also have a Google Spreadsheet tracker I use with a tab for each competitor and key categories like "product releases" where I link to any resources I can find (i.e. Product Showcase webinar, press release anno......Read More
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