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AMA: Gong Director of Product Marketing, Sherry Wu on Product Marketing 30/60/90 Day Plan
May 11 @ 10:00AM PST
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Gong Director of Product Marketing, Sherry Wu on Product Marketing 30/60/90 Day Plan
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Sherry Wu
Gong Senior Director, Product Marketing • May 11
When starting out, I always try to understand: 1. What are my company's business priorities? (This is internal) 2. What market does my company play in? Who else competes in that space? 3. Who are our customers? What are their jobs to be done? 4. What does our product do? How does it work?......Read More
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What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Sherry Wu
Gong Senior Director, Product Marketing • May 11
I answered this question previously, so I won't go into too much detail here. However, I thought this question was interesting because it asked for the Director-level take as well. A lot of what I do as a Director is not just think about myself as an individual PMM, but think about the functio......Read More
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Sherry Wu
Gong Senior Director, Product Marketing • May 11
An effective 30-60-90 will help you make progress across 3 pillars: * What is your point of view on the company's current market standing? Where are there future opportunities? * How do you define and establish the PMM function? * How do you create scalable, repeatable processes for GTM ......Read More
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Sherry Wu
Gong Senior Director, Product Marketing • May 11
Come with data and frame your initiatives for your leaders. Part of your first 30-60-90 days will involve understanding what's working well and not-as-well in the GTM. Talk to sales, CS, and RevOps to get a picture. Are you seeing steep discount rates in a certain segment? Are reps complaining......Read More
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Sherry Wu
Gong Senior Director, Product Marketing • May 11
It totally depends on what's already there when you've arrived ;) What's easier to answer is what is OFF the table -- pricing refreshes, website overhauls, launching a strategic narrative. Those are big, time-consuming initiatives that shouldn't be undertaken without a foundational understanding ......Read More
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