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Sherry Wu

AMA: MaintainX Former Director, Product Marketing, Sherry Wu on Product Launches

July 19 @ 9:00AM PST
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MaintainX Former Director, Product Marketing, Sherry Wu on Product Launches
Top Questions
What are some of the KPIs that should be focused on when launching a new feature of an existing product?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • July 19
See my answer above - the KPIs that you choose when launching a new feature of an existing product should always be tied to business outcomes.  When you launch features vs products, oftentimes the business goals can be framed in terms of product adoption and cross-sell / up-sell.  Here's an......Read More
12269 Views
2 requests
Which KPIs do you track considering a product launch?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • July 20
There are two categories of KPIs - business KPIs and launch performance KPIs. For both types, the KPIs you choose to track depend on the goals of your product launch.  Let's say you're introducing a new revenue-generating product. The main business goals of the launch might be to create brand ......Read More
9572 Views
2 requests
How does a product launch differ depending on the size of the company?
How does a lean small startup launch look different than a product launch at a place like Loom?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • July 19
I've worked at Series B startups all the way up to F500 companies. The theory behind product launches is the same - you want to align your launch to business goals. But, the HOW (the tactics and resources) and the WHO (the team) behind executing a product launch are really where there are diff......Read More
7314 Views
2 requests
How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • July 20
In my experience, this is one of the toughest things as a PMM. You always see the potential upside for making an announcement, and you can spin a story out of anything / convince anybody why something matters. But really, you need to exercise a lot of restraint to avoid overloading your sales tea......Read More
7951 Views
2 requests
What are the three main deal-breakers in product marketing of a B2B product launch?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • July 20
I love this question. As PMMs, deciding WHETHER to launch a product in the first place is just as important as an actual launch. When planning a launch, it's important to define hurdle criteria & go / no-go milestones to determine when you launch. You can re-evaluate your launch if any of those c......Read More
12969 Views
2 requests