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Priya Gill

AMA: Momentive.ai Vice President, Product Marketing, Priya Gill on Building a Product Marketing Team

August 10 @ 10:00AM PST
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Momentive.ai Vice President, Product Marketing, Priya Gill on Building a Product Marketing Team
Top Questions
How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?
i.e. do you have a few questions you keep in your back pocket or assumptions that you always test when assessing the business and choosing which things to pursue?
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • August 10
There are four areas where I believe that PMMs can add the most value, and that’s where I usually start my assessment to identify the lowest hanging fruit: * Product: Do we have product-market fit with our ideal buyer? Is our messaging differentiated and compelling? Is our pricing and packag......Read More
1243 Views
2 requests
With the job market so hot, how do you structure the recruiting process to go slow enough for you and the team to evaluate several people and fast enough not to lose them to another company?
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • August 10
I’ve been hiring for quite some time now that I typically know when I have a great candidate, so I don’t believe that I need to structure the recruiting process to go slower just in case a better PMM might come along. It is a tough market, so if you have a great candidate that you and your hiring......Read More
838 Views
2 requests
What is your advice for someone who is a product marketing consultant for a startup, who works 90% remotely?
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • August 10
Product Marketing is an incredibly cross-functional role, and your success depends on the success of others. So building relationships and ensuring alignment with your key cross-functional partners, like Sales, CS, Demand Gen and Product are absolutely crucial. However, in a post-pandemic world, ......Read More
692 Views
2 requests
How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • August 10
Regular engagement and alignment in key. I meet with my cross-functional leadership team bi-weekly to ensure we’re aligned on the needs of each team as they evolve and areas of focus. Key goals and deliverables: PMM with Sales: Drive sales success by developing content needed to support the p......Read More
1448 Views
2 requests
How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • August 10
There are usually two sets of core metrics that I look at to assess whether our efforts are positively influencing the right outcomes: * Marketing metrics: pipeline, campaign/content performance, bookings (PQLs if you work closely with the product growth team) * Sales metrics: average deal ......Read More
738 Views
1 request
What is your answer to, "What Is Product Marketing?"
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • August 10
Simply, we combine market, customer, and competitive insights with product innovation to deliver a unified narrative and winning GTM strategy for the company. This means focusing on four core areas: * Product: Drive market success of the product and solutions portfolio by ensuring strong pr......Read More
1038 Views
1 request