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AMA: Salesforce Former Head of Product Marketing - Security Integrations Mobile, Harish Peri on Influencing the Product Roadmap
August 2 @ 10:00AM PST
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Salesforce Former Head of Product Marketing - Security Integrations Mobile, Harish Peri on Influencing the Product Roadmap
Top Questions
Harish Peri
Okta SVP Product Marketing • August 3
Always think of a unique prioritization angle to help PMs make their decisions. Chances are they have talked to customers and users and have a good sense of their needs. But many times there are blind spots in terms of sales needs and competitive intelligence. Specifically: 1. What will make the......Read More
563 Views
2 requests
Harish Peri
Okta SVP Product Marketing • August 3
Ideally, very early on. If your org uses an agile methodology, its best if PMMs get involved at the release planning or 'epic' phase to help shape the bigger direction. Its not ideal for PMMs to get involved at the story level because that tends to be about technical tradeoffs and can lead to PMM......Read More
719 Views
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Harish Peri
Okta SVP Product Marketing • August 3
PMMs can provide a scaling function for sales and success teams. Usually sales and success teams will offer inputs based on their experience with their territory, accounts or regions. PMM can help ask the right questions that can get to the root of buyer needs, synthesize feedback across sales/su......Read More
538 Views
2 requests
What kind of PMM organizational structure is ideal for ensuring that PMMs are set up for success (in this case, to influence the Product roadmap)?
For eg: Should PMMs be aligned with PMs (we have a 3:1 mapping), or should PMMs be aligned with the market/buyer persona or something else?
Harish Peri
Okta SVP Product Marketing • August 3
If your main goal is to stay tightly aligned with PM, then its best to mirror their structure as much as possible. E.g. in my world we have alignment at both the product VP/GM level down to the individual PM level. Its not necessary to have a 1:1 between PM and PMM because that can be inefficient......Read More
513 Views
1 request
How do you know when you have enough solid information to put forward a product suggestion?
This ties into convincing teams that a feature or change is needed. What level of evidence or research is needed to show that a certain feature or requirement is a "must have" on the product roadmap. "The competitor has it" is not always justifiable evidence.
Harish Peri
Okta SVP Product Marketing • August 3
1. Focus group or survey data from customers or prospects 2. Market research study showing the need for certain capabilities 3. Survey data from sales, customer success showing the need 4. Deal loss analysis showing that lack of a capability is killing deals If you have all of these, thats a......Read More
417 Views
2 requests
What kinds of market research do you do to shape the product roadmap and build, buy, and partner strategy? And more tactically, what format do you share your analysis?
I'm tasked with doing market research -- voice of the customer, competitive intelligence, and doing internal interviews -- to segment a new market and what we need to invest in to increase market penetration.
Harish Peri
Okta SVP Product Marketing • August 3
For the purpose of this question, lets assume that the PMM team is either directly doing the work or strongly influencing the teams doing the work. E.g. competitive, market strategy, GTM, focus groups, etc. Then you need a few key inputs to help PM make roadmap decisions: 1. Market definition. W......Read More
630 Views
2 requests
Harish Peri
Okta SVP Product Marketing • August 3
Answering this one in the 'product roadmap AMA' because its super relevant in all situations. I prefer 30-60 days, because most SaaS companies, PMMs need to move faster and start demonstrating value a lot faster than 90 days. 30 days - Find out your stakeholders and meet each one of them. Cre......Read More
1513 Views
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