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AMA: Salesforce Vice President Product Marketing, Rekha Srivatsan on Platform and Solutions Product Marketing
August 11 @ 10:00AM PST
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Salesforce Vice President Product Marketing, Rekha Srivatsan on Platform and Solutions Product Marketing
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Rekha Srivatsan
Salesforce Vice President Product Marketing • August 12
Great question! You can consider your target buyers and prioritize messaging based on your top personas. This will help your field tremendously too. You can also identify common customer outcomes and make sure you map your buyers to expected outcomes to the general vision of the platform. Alignin......Read More
961 Views
5 requests
How is your Product Marketing team structured?
By product line, segment, function or by objective (ie. revenue retention, product engagement, etc?
Rekha Srivatsan
Salesforce Vice President Product Marketing • August 12
I've done it in so many different ways! Few quick pointers: * The most important thing is to ensure every team member has a good swim lane and growth path. * Take your revenue goal and slice that evenly across the team to see what makes the most sense — product line, segment, or object......Read More
920 Views
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Rekha Srivatsan
Salesforce Vice President Product Marketing • August 12
* Don't box yourself, ever! * Don't always stick to how things are always done. * And ask questions more. * And observe and take notes. * And don't pretend to know it all! Here's the thing: When you are early in your career, you are often embarrassed to ask questions or ask "why?" But ......Read More
1350 Views
2 requests
Rekha Srivatsan
Salesforce Vice President Product Marketing • August 12
I am familiar with this situation as I was here not too long ago. ;) Here's what worked well for me: * As a new leader, establish your 30-60-90 days goals with your manager. Align on the big bets, so there are no big surprises. * You are also likely to re-org the team to make it more effi......Read More
1029 Views
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Rekha Srivatsan
Salesforce Vice President Product Marketing • August 12
Product marketing is the core of any organization. We are the product experts, which means: * We work closely with the demand gen teams to create compelling ads in the market. * We partner with the awareness teams to hype the product / upcoming features. * We align with the product teams......Read More
874 Views
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