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Consumer Product Marketing

What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)

4 Answers

Brianne Shally

Nextdoor Head of Product Marketing • January 13

* Be a Product Marketer: Understand the marketplace, trends, and competitors. * Use the product: Use the product, sign up for emails, check out their SEO and social presence, and interview current users to form a point of view on the product and opportunities (e.g. opportunities in the on......Read More

1327 Views

What key metrics do product marketing managers need to meet in order to get promoted?

8 Answers

Alexa Scordato

TikTok PMO • August 13

Where to start? Every company has different policies for promotion criteria, but ultimately it needs to take into account 2 things: merit and business need. Business need has to come first. It means that there's a larger scope of a role that needs to be done - more responsibility and complexity w......Read More

1171 Views

What are some skills a Consumer PMM needs to move up the ladder to a Director level role? What are the criteria of evaluation?

4 Answers

Brianne Shally

Nextdoor Head of Product Marketing • January 13

It’s difficult to define growth by titles since titles vary greatly by company and company maturity. Also, more and more companies are shying away from title heavy culture. When you consider growth and trajectory, I encourage you to evaluate it based on your goals, what you want to learn, and wha......Read More

1513 Views

Why is there so little focus on B2C Product Marketing?

3 Answers

Alex Chahin

Titan VP of Marketing • October 4

There’s so much B2C product marketing -- just look around you! Think about the laptop or phone you’re reading this on right now. The bluetooth headphones you used to listen to music recently. The shoes on your feet. The credit cards in your pocket. The toothpaste you used to brush your teeth t......Read More

640 Views

Do you use different tools or data or research to build position in b2c vs b2b?

2 Answers

Madison Leonard 🕶

Product Marketing & Growth Advisor • February 14

The frameworks are pretty similar. Talk with your customers, develop a narrative based on the pain points they have, and craft positioning based on your findings. There are some cool tools out there to help with website message testing (like Wynter), in-app messaging (like Pendo), and competi......Read More

449 Views

What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?

9 Answers

Carrie Zhang

Square Product Lead • November 16

Great question. I always tell my team that as product marketers we are the bridge between product development and the broader marketing & sales teams. We focus relationship building and collaboration in 3 areas: 1. Product (development) team. At Square PMMs are embedded within the product t......Read More

3869 Views

What differentiation in skills and experience do you see between B2B and B2C product marketing?

Asking as a B2B product marketer looking to transition to B2C

2 Answers

Alex Wagner Lavian

Spotify Global Head of Product Marketing, Spotify for Artists • December 20

Across PMM there is a shared core set of skills and competencies. The fundamentals are very much the same — it's about knowing the customer, finding the defining insight, and transforming that into product strategies and go-to-market plans. While the fundamentals are very transferable, execution ......Read More

1243 Views

Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?

7 Answers

Mike Polner

Discord Head of Marketing • December 12

I touched on this a bit above - I started my career in B2B and learned really valuable lessons before moving more deeply into B2C. I think Marketing is evolving so quickly that you can learn extremely valuable skills in either the B2B or the B2C world that are applicable across both, so would......Read More

1705 Views

What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?

7 Answers

Mike Polner

Discord Head of Marketing • December 12

In general, I don't really think "background" is that important. To me, background does not = skills. I hire for signal on skill and not for whether or not somebody has done something before. We have some absolutely incredible PMMs on Eats and almost all of them came from a background that wa......Read More

1575 Views

How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?

5 Answers

Mike Polner

Discord Head of Marketing • December 12

Highlighted this one in another question, so will point you there, but overall, yes - we break PMM responsibilities down by audience. Some PMMs will work only on Consumer and some only on Restaurant for example. In a three-sided marketplace, there is naturally a ton of organic collaboration acros......Read More

1307 Views