Influencing the C-Suite

Product Marketers often get pulled in several directions and everything feels urgent. How do we work with our CMO and Exec team to help narrow down what we focus on?

2 Answers

Eric Petitt

Glassdoor Vice President, Marketing • March 17

Product marketing is so often misunderstood, and a lot of CMO’s didn’t grow up with it so they don’t particularly understand it. Still other CMO’s struggle with the PMM orgs that seem to spend more time on things they can’t see or aren’t held accountable for inside their own marketing org. And, l......Read More

884 Views

How do product marketing key stakeholders from other departments change as your company grows?

Ex) <10 employees you meet with CEO and Head of Product—how does this change when you're 100, 500, 1000 employees?

6 Answers

Katherine Kelly

Benchling Head of Product Marketing • July 30

Such an interesting question because I actually think it doesn't change that much. My last role was a company that was ~150 employees, Zendesk is now ~3,000 I think. In both companies, my biggest stakeholders were: * CEO * Head of Product * CMO * Head of Sales Often it feels like the job of......Read More

925 Views

In what ways to you see (or recommend) product marketers build trust with their XFN partners?

6 Answers

Uri Kogan

OnPlan VP Product Marketing • March 3

This is an interesting one. In my last company, I joined as the first PMM. In my first meeting with the product team, I spent a fair bit of time explaining the role of PMMs and what we do — how we connect the market to the goals of the organization, and the product back to the market. That hel......Read More

495 Views

How do you get the Csuite team to buy into a new pitch deck?

I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.

5 Answers

Eric Petitt

Glassdoor Vice President, Marketing • March 17

If I was an exec at your company, I’d want to understand what is awful about this pitch (share research, client feedback?), what evidence you can provide that it is hurting my business (do an a/b pilot?), and what you think good looks like (comparative/competitive examples?). If you brought that ......Read More

698 Views

What are some ways that junior and newer pmms can get greater exposure to the c-suite?

1 Answer

Eric Petitt

Glassdoor Vice President, Marketing • March 17

(This answer from my fearless colleague Sophia Fox) As a junior pmm, recommend being strategic about the types of projects you work on, and in what capacity. Cannot emphasize enough taking the initiative to seek out and work with your manager and cross-functional partners to identify where pmm ca......Read More

845 Views

Why do product marketing jobs have high turnover?

Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?

8 Answers

Carrie Zhang

Square Product Lead • November 16

I have a different perspective. Most of the turnovers I have seen are voluntary - people moving on to different companies, different roles. So to me it's not necessarily a bad thing. Personally I get bored doing the same thing for more than 2 years. So if my role does not present new learning opp......Read More

4141 Views