Influencing the C-Suite

7 Answers
Uri Kogan
Uri Kogan
R-Zero Vice President of Product MarketingMarch 3
This is an interesting one. In my last company, I joined as the first PMM. In my first meeting with the product team, I spent a fair bit of time explaining the role of PMMs and what we do — how we connect the market to the goals of the organization, and the product back to the market. That hel......Read More
871 Views
1 Answer
Sherry Wu
Sherry Wu
Gong Senior Director, Product MarketingJanuary 11
Influencing any stakeholder (whether internal or external) comes down to two factors. Think of any stakeholder as a customer you'd like to market to. You need to know 3 things: 1. What does your stakeholder care about from a business perspective? 2. What information do they need, and where do ......Read More
994 Views
7 Answers
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
Startups are unique because (virtually) every employee is also a shareholder. Which means that every internal meeting is also a shareholders' meeting. Now, unlike companies where you are a passive shareholder (Grandma bought you 10 shares of McDonald's, for example) but have no way to influence ......Read More
1463 Views
1 Answer
Sherry Wu
Sherry Wu
Gong Senior Director, Product MarketingJanuary 11
There are 3 main ways I interact with the C-suite: * Regular leadership meetings where we discuss product roadmap and GTM * Project-specific interactions * Regular 1:1s (this will depend on the size of your company) During regular leadership meetings, execs discuss high-priority company init......Read More
933 Views
11 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPMay 28
Oh boy, this is a great question.  In my experience in working with various different startups in the valley, I've seen this dynamic in many places. Sales and marketing tensions are not a 'thing' for no reason.  However, these relationships can improve. Some of the people who I've personall......Read More
465 Views
2 Answers
Eric Petitt
Eric Petitt
Glassdoor Senior Vice President MarketingMarch 17
Your founders will have a stronger org when they eventually trust product marketing with more control over messaging. If you can, start with research. Talk to prospects and customers and show how they respond to different approaches. And test and learn. If you have an existing audience base, you ......Read More
1265 Views
How do product marketing key stakeholders from other departments change as your company grows?
Ex) <10 employees you meet with CEO and Head of Product—how does this change when you're 100, 500, 1000 employees?
6 Answers
Katherine Kelly
Katherine Kelly
Instructure Head of Product MarketingJuly 30
Such an interesting question because I actually think it doesn't change that much. My last role was a company that was ~150 employees, Zendesk is now ~3,000 I think. In both companies, my biggest stakeholders were: * CEO * Head of Product * CMO * Head of Sales Often it feels like the job of......Read More
1274 Views