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Product Marketing 30/60/90 Day Plan

What are some examples of "quick wins" you should aim for in the first 90 days?

4 Answers

ICONIQ Capital Product & Content Marketing • January 12

Start with my 30/60/90 day plan. I embark on this process and begin looking for where I can dive in for my quick wins. You never know what scenario you are walking into or which project has suddenly been prioritized when you first start. The key is listening for what people are working on, under......Read More

6791 Views

What research and alliances should a PMM engage in when starting with a new company?

4 Answers

Horacio Zambrano

Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • December 5

Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysis and salesforce training. Sales management and CRO, sales ops, marketing functional owners (digital, automation, ops) and custome......Read More

568 Views

You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?

8 Answers

Lauren Barraco

Inscribe VP, Marketing • December 16

Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical to get these pieces done first so that you can scale effectively. As a team of 1, you are going to need to rely on the other pe......Read More

1868 Views

How can PMMs show that they are adding value within the business to the leadership team? Are there any quick / day-to-day tactics that can help to get buy-in from senior leaders?

5 Answers

Naman Khan

Personio Chief Marketing Officer • July 8

It's tough to answer broadly as different business will have different needs but if I were to pick one area that PMM can uniquely add value its: A compelling understanding of the customer. There are so many teams that have knowledge & insight into the customer but PMM is in a unique position to ......Read More

1192 Views

What is the first item on your agenda during your very first meeting with your new PMM team?

4 Answers

Chanel Chambers

Stealth Product Marketing Executive • January 19

When I'm taking over a PMM team, my first priority is to understand the individual people on the team, what drives them, what they are good at, and what they think is going well with the business and what is not. I meet with each member of the team and ask some variation on the following: * Wha......Read More

313 Views

What are some ways product marketing can prove their value to product management?

14 Answers

Laura Jones

Instacart Chief Marketing Officer • December 9

As you establish a relationship with your Product Manager, it is important to align on expectations. You should understand their needs and pain points and share with them your vision for how PMM can add value to the team. From there, it is often helpful to draft a set of goals that reflect the ou......Read More

3483 Views

What traits and skills do you think the best PMMs have?

Please give one real world example

2 Answers

Natalie Louie

ICONIQ Capital Product & Content Marketing • January 12

You can switch from right brain to left brain activities and fire both at the same time. You have to be analytical and strategic, you like art and science, numbers and words. You have to be able to go 1 level deeper than marketers to understand the technology, make sense of it then explain it in ......Read More

872 Views

A lot of companies struggle to see the value of product marketing. What is the best way of measuring product marketing ROI?

4 Answers

Mike Flouton

GitLab VP, Product • November 16

Don't bother. If you work for an executive team that doesn't see the value of PMM, you need to get a new job. You've got way too much work to do to waste your time trying to demonstrate something that should be obvious to anyone with a clue.

1007 Views

Have you thrown a revenue kickoff, where marketing, sales, and customer success are all together. It would be where there are joint-sessions and then separate sessions for each group. I would love to see a sample schedule. I have done FKOs, but not RKOs.

4 Answers

Nikhil Balaraman

Roofstock Senior Director Product Marketing • January 6

* Having been through several of these at a few different companies, the advice I would offer is that for joint-sessions focus on the biggest impact announcements (e.g., new product demos, fireside chat with a major customer w/ Q&A, new company vision/mission, etc.), and make sure to pu......Read More

1025 Views

What framework do you use when assessing a new opportunity at a different company?

Some criteria I've used in the past: what problems have I solved that I'm good at and what do I want to solve next, the team makeup, where the role sits in the organization, company culture, and where the product fits in the market

2 Answers

Chris Glanzman

ESO Director of Product Marketing & Demand Generation • October 15

Make sure you're optimizing for learning! Ensure compensation is fair but don't optimize for salary yet! This isn't an excuse for companies to lowball you. Realize that you'll have plenty of time to monetize your learnings later, though. Play the long game; optimize for what you'll learn and ho......Read More

315 Views

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