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Product Marketing 30/60/90 Day Plan

What questions should you ask during your one-on-ones with the engineers and sales team during your first month at the company?

2 Answers

Natalie Louie

Replicant Product Marketing, Senior Director • January 12

I interview them to get to know them first, why they joined the company, what they are excited about, what they oversee, what they need help in (their pain points) and I start mapping their needs and how we can work together. I spend the majority of my time having them explain to me the product ......Read More

604 Views

A lot of companies struggle to see the value of product marketing. What is the best way of measuring product marketing ROI?

4 Answers

Natalie Louie

Replicant Product Marketing, Senior Director • January 12

Map and tie yourself to the company level OKRs, mirror the ones in marketing and product or create and define your own KR’s if they don’t exist. Every Marketing Dept has 2 focuses: 1. Customer: # of signups, downloads, purchases, engagement, interactions, industries/verticals, you define t......Read More

509 Views

What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?

15 Answers

Gregg Miller

Oyster® VP of Product Marketing • October 9

At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximize Zapier’s market opportunities by (1) clarifying where we win and (2) driving GTM strategy for product success.” I then defin......Read More

3099 Views

What advice would you give a junior product marketing manager who is the first product marketing hire?

I don't want to just be a launch project manager or a new releases copywriter.

9 Answers

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 20

Know your ARR/Pipegen numbers and analytics tools: Get comfortable with building reports and dashboards. Know how to run reports and play around with that data. You will start uncovering interesting things - ex: we are weak in a certain market segment or we tend to have higher win rate for certai......Read More

4789 Views

What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?

8 Answers

Alexa Scordato

TikTok PMO • August 14

The first 2 PMM's are going to wear many hats and serve many masters. There's unfortunately no way around that given the breadth of the function. The biggest tension is striking the balance between supporting product, supporting sales, and establishing an operational cadence for go-to-market (GTM......Read More

1340 Views

Have you thrown a revenue kickoff, where marketing, sales, and customer success are all together. It would be where there are joint-sessions and then separate sessions for each group. I would love to see a sample schedule. I have done FKOs, but not RKOs.

4 Answers

Nikhil Balaraman

Roofstock Senior Director Product Marketing • January 6

* Having been through several of these at a few different companies, the advice I would offer is that for joint-sessions focus on the biggest impact announcements (e.g., new product demos, fireside chat with a major customer w/ Q&A, new company vision/mission, etc.), and make sure to pu......Read More

717 Views

What framework do you use when assessing a new opportunity at a different company?

Some criteria I've used in the past: what problems have I solved that I'm good at and what do I want to solve next, the team makeup, where the role sits in the organization, company culture, and where the product fits in the market

2 Answers

Mike Berger

ClickUp Vice President Product Marketing • November 11

For those of you who are earlier on (first ~8 years) in your career, here is the framework I'd use: 1. People (and Culture) - You should feel energized about working with the people at the company, ESPECIALLY your manager, and the culture should feel like a fit. 2. Company - Join a roc......Read More

807 Views

If you're new to PMM, what's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before? Also, are there any templates/resources you'd recommend as a jumping-off point?

1 Answer

JD Prater

Graft Head Of Marketing • January 8

I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly. Working in startups......Read More

4687 Views