Building a Product Marketing Team
Consumer Product Marketing
Developer Product Marketing
Enterprise Product Marketing
Establishing Product Marketing
Growth Product Marketing
Industry Product Marketing
Influencing the C-Suite
Influencing the Product Roadmap
Partner Product Marketing
Platform and Solutions Product Marketing
Pricing and Packaging
Product Marketing 30/60/90 Day Plan
Product Marketing Career Path
Product Marketing / Demand Gen Alignment
Product Marketing Interviews
Product Marketing KPI's
Product Marketing Productivity Hacks
Product Marketing Skills
Product Marketing vs Product Management
Scaling Product Marketing
Self-Serve Product Marketing
SMB Product Marketing
Technical Product Marketing
Product Marketing Interviews
tl;dr -- define what you need this person to do, then ask for specifics of opportunity identification and execution during the interview. I think this really depends on the level of seniority/breadth of responsibility you're hiring for, so the first thing I'd recommend is getting crystal clear......Read More
How do make sure the resume appeals to the hiring manager for a product marketing role?
Should I just use one general resume or are there different versions of it?
Every resume you submit needs to be uniquely tailored to the job for which you are applying. Two product marketing roles at two competitor companies will still have different keywords in the job description. Your resume should be crafted specifically for each job. A good hiring manager will sp......Read More
There are a few core characteristics that make product marketers stand out, especially those with less experience to pull from in interviews and resumes. Characteristics such as time management, prioritization, strong execution skills, cross-functional collaboration and a basic understanding of t......Read More
The best questions, in my opinion, are the ones that organically come up in the context of our conversation. The kinds of questions where the candidate wants to dig a little deeper into the problems the business is trying to solve for customers or the details around the expectations of the role, ......Read More
None I know sometimes this answer is controversial, but there is such a power imbalance as an interviewer that I think it is incredibly unfair to ask all of these people to each put in the time, on their own, to do essentially a PMM activity for free. If you're a PMM who knows your craft and i......Read More
My top 2 based on recent experiences: * Very rudimentary but using bullets from the job description instead of actually writing what you did and what was the result, is still not as common in resumes as it should be. * If the stories/achievements you are hoping to talk about in the inte......Read More
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
I think it depends on what sub-function of PMM you've excelled in (or are applying for). If more technically-oriented, I'd want to learn about a product launch that you've been a part of, walk through a set of messaging you've developed, and understand how you've worked closely with the product t......Read More
How do you enable your teams to win when faced with other competitors in your space?
Which materials/key points/key themes you work on for them to know how to show your tool is better that the competitors'?
Differentiators Good messaging smartly incorporates differentiators. Yes messaging is about the outcomes and benefits, it is about the category and the disruptions , it is about value pillars but great messaging smartly incorporates differentiators in that work When you describe your produc......Read More
For tenured PMM roles (e.g. team leads/directors or senior/principal PMMs who may not be team leads), I do ask for an assignment We usually give an open question that mimics a real business situation (often a challenge we are facing). It could be around marketing to a new audience, or launchin......Read More
Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glimpse into how they think? In which situations do you recommend this approach or not?
Personally, I don't consider those two examples as being "above and beyond" - I consider them as a baseline for any marketing candidate. Ironically, I recently spoke with a former colleague about this very topic and he was in full agreement. If you want to prove to the prospective employer th......Read More