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SMB Product Marketing

2 Answers
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingJuly 27
Congratulations on figuring out what you want to do next! Project management skills are invaluable to any function, particularly in PMM. The reason being PMMs are often handling multiple cross-functional projects at the same time. Here's what I would do:  * Shadow PMMs in your organization to u......Read More
539 Views
2 Answers
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingJuly 26
Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy.  * But at a high level, in SMB, the user and the decision-maker are usually the same person. This means the ROI of a solution or feature is extremely important and needs......Read More
781 Views
6 Answers
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive research, buyer/persona/market research, GTM strategy, positioning and messaging, enablement, launch planning etc. Our team sits ......Read More
1565 Views