SMB Product Marketing

I've been working as Project Manager for Marketing Operations for almost 3 years now,I want to break into Product Marketing Management,is it possible, and if so how can a pivot and what skill sets from my current career translate well within the role

2 Answers

Rekha Srivatsan

Salesforce Vice President Product Marketing • July 27

Congratulations on figuring out what you want to do next! Project management skills are invaluable to any function, particularly in PMM. The reason being PMMs are often handling multiple cross-functional projects at the same time. Here's what I would do: * Shadow PMMs in your organization to u......Read More

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What does a product marketing team do differently when targeting SMB buyers vs enterprise buyers?

2 Answers

Rekha Srivatsan

Salesforce Vice President Product Marketing • July 26

Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy. * But at a high level, in SMB, the user and the decision-maker are usually the same person. This means the ROI of a solution or feature is extremely important and needs......Read More

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How do you structure your Product Marketing team?

6 Answers

Jasmine Jaume

Intercom Director, Product Marketing • November 10

In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive research, buyer/persona/market research, GTM strategy, positioning and messaging, enablement, launch planning etc. Our team sits ......Read More

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