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If you were implementing a B2B Marketing and Sales Enablement program, what are the first 5 assets you would create?
How do you navigate sales enablement at a startup that serves multiple sectors of the market and has limited resources?
We are moving upstream from working with executive search firms and recruitment agencies to working with in-house enterprise and MM companies. Each type of firm needs the software for recruitment purposes, but each has different pain points and feature interests within the platform
How do product marketers work with sales enablement people? What are the roles and responsibilities?
Fintech is a world of ever evolving nomenclature - i feel like there is new jargon every day. How do you ensure that your reps are all singing the same tune?
How can you make sure that your sales team understands how to use selling tools they're given and can sell the product?
As B2B product marketers we want to be able to identify which sales enablement assets (i.e. one pagers, pitch decks, etc) are the most impactful to guide future resoure investment decisions but oftentimes tracking of these materials can be challenging since it frequently requires manual tracking on the part of the sales team.
Many sales team members don't realize (or are concerned with) the importance of their interactions with prospects as a source for product and messaging insights. What do you do to encourage enthusiastic communication on what they're learning in the field?