Stakeholder Management

2 Answers
Jason Perocho
Jason Perocho
Amperity SVP, Head of MarketingDecember 21
That's great that you have not dealt with office politics! Those who navigate office relationships the best are empathetic, authentically themselves, and have a vision of what they want to do. 1. Be Empathetic - Everyone has their challenges inside the office and at home. Successful people ......Read More
618 Views
1 Answer
Pratik Gadamasetti
Pratik Gadamasetti
Google Global PMM Lead, Google AI MarketingApril 2
Similarly to influencing stakeholders without authority on an XFN project, there are a series of steps you can take gain stakeholder alignment at the C-Level on a decision, project, or set of approvals. 1. Develop a DIN framework Start by developing a DIN (Decide, Input, Notify) framework......Read More
2941 Views
5 Answers
Lauren Culbertson
Lauren Culbertson
LoopVOC Co-founder & CEOOctober 1
As product marketers, we can move from "tactical roadmap executers" to "strategic roadmap influencers" by leveraging the most important role we have: acting as the voice of the customer. It is our job to stay deeply in tune with what customers and prospects need, how our existing solutions meet t......Read More
809 Views
4 Answers
Thomas Dong
Thomas Dong
NetSpring VP of MarketingDecember 8
Whoever controls the budget for the website owns the strategy, and that is typically Demand Gen since the website is the foundation of digital marketing. However a corporate website serves many different audiences and purposes, thus the role of the web manager is to coordinate the requirements of......Read More
1455 Views
4 Answers
Daniel Waas
Daniel Waas
AppFolio Vice President Product MarketingApril 6
Influence comes from repeatedly bringing fresh insights and a distinct point of view to the table. To influence product strategy and the roadmap you need to take a broader view of your market and the customers than your friends on the product management team. Invest in a deep understanding of you......Read More
841 Views
1 Answer
Daniel Waas
Daniel Waas
AppFolio Vice President Product MarketingApril 6
We're actually in the middle of a project like that. For major launches with large cross-functional teams, there is a point of transition when you, as you say "pivot towards a stance of execution". Some thoughts on how to prepare for that point and then make the transition. I'm putting this is se......Read More
740 Views
1 Answer
Linda Su
Linda Su
Salesloft Solutions Product Marketing LeadMarch 19
Product marketing gets a ton of requests from other teams -- it's because we're very cross functional and on the positive side, valuable! However, you should always be prioritizing impact and quality over ad hoc work and quantity. Your time and skill set are valuable, so always protect it. Her......Read More
470 Views
How do you manage people who don't necessarily report into you?
This could be while giving feedback on a piece of work? Or getting them to prioritise the project you're running.
11 Answers
Dana Barrett
Dana Barrett
Tremendous VP of MarketingOctober 15
You are 100% correct that the hardest part of a PMMs job is managing without authority. Often, PMMs rely on shared resources or centralized teams to get their job done. I have found three things work really well in managing without authority. They are all hard and take time, but they are effectiv......Read More
22879 Views
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
9 Answers
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
We collect feedback in various ways. We obviously use Intercom ourselves, so we get user feedback through conversations, responses to our announcement messages and conversation ratings, for example. We also do run NPS surveys, using survey apps integrated into our Messenger. Some of our product t......Read More
1223 Views
How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?
How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?
7 Answers
Emily Ritter
Emily Ritter
Front VP of MarketingAugust 6
A bit of an “it depends” answer. Sometimes people use betas for QA: does the feature we built work end-to-end? Other times betas can help you determine if you’ve hit product-market fit with your product. And everything in between. It’s best to get super aligned cross-functionally at the KICKOFF ......Read More
1867 Views