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How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
We don't have a Voice of Customer program. 1. How do you get buy-in and 2. What does an MVP of a VOC program look like?
Can you share your experience or advice about buyer research? I'm thinking of what you could learn from decision makers _before_ they've become customers.
How do you approach creating personas at Indeed? Do you have personas that the business-at-large uses versus personas just for launches? How often do you create/refresh the two?
How do you convince your company that it's worth the time to invest in researching and making buyer personas?
Question about developing personas. How have you historically sourced people to interview during development?
Are you always aiming for a single persona? Or are there situations where two or more make more sense?
How do you see qualitative research differently from UX research, if at all, when it comes to product marketing?
Any tips for recruiting good enterprise decision maker interviewees for persona interviews? Where do you hunt? Do you compensate them?