Product Marketing / Demand Gen Alignment

17 answers
2 answers
At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?
12 answers
6 answers
9 answers
3 answers
1 answer
1 answer