Product Marketing vs Product Management

Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
14 Answers
Mike Flouton
Mike Flouton
GitLab VP, ProductAugust 3

IME this should sit in engineering, but it's generally not a bad idea for the copy writer to solicit PMM feedback. PMM needs to be hyper focused on strategic tasks. This is a good example of a tactical distraction. 

579 Views
1 Answer
Julien Sauvage
Julien Sauvage
Clari VP, Brand, Content and Product MarketingNovember 30

Things like

❌ Downmarket deal support 

❌ Enablement strategy

❌ Design

❌ Content Strategy/Blogs

❌ Technical Product Documentation

❌ Release Notes

❌ Alpha & Beta Programs

1260 Views
7 Answers
Laura Jones
Laura Jones
Instacart Chief Marketing OfficerDecember 9
In my experience, the most powerful tool for influencing the Product Roadmap as a PMM is customer insights. If you can clearly demonstrate customer pain points and inspire empathy, that tees up the opportunity to be part of the discussion around how you might meet those needs through product solu......Read More
6410 Views
1 Answer
Sonia Moaiery
Sonia Moaiery
Skilljar Director of Product MarketingOctober 19
Like any good working relationship, you have to take the time to build trust. Here’s a few things I do to build trust and position myself as a strategic partner to PM. *  Meet regularly and come with a prepared agenda. It doesn’t necessarily have to be weekly but know how you want to use the......Read More
1444 Views
3 Answers
Lauren Craigie
Lauren Craigie
Cortex Head of Product MarketingApril 28
I've heard before that product marketing KPIs can be squishy—that it's hard to quantify the value of what we do. I don't agree! I have a few KPIs that are unique to PMM, and a few that are tackled with PM, just from a different angle. I'll focus mostly on the shared KPIs: Shared: Feature adop......Read More
915 Views
3 Answers
Becky Trevino
Becky Trevino
Flexera Chief Product OfficerMarch 2
There is no one-size-fits-all response to this answer. At Snow Software, where I lead Product Marketing and Operations, pricing falls under me. Prior to my arrival, pricing fell under Product Management. I had an interest in owning pricing and the Product Management lead did not, so it was a quit......Read More
1023 Views
4 Answers
Lauren Craigie
Lauren Craigie
Cortex Head of Product MarketingApril 27
Yes depending on the type of feedback sought we have different owners, but we are trynig to move to a place where the Customer PMM owns tracking of outreach (we don't want to ping the same account 7 times across different deparments). In-product NPS is owned by customer success, but interviews......Read More
810 Views
9 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPApril 29
Short answer. When you are more deep than broad. When you like things more than people.  Long answer.  There are no rules to this. Skills evolve and change over time. You may want to pursue an option longer term even if the fit is weak today. That being said, PMs tend to be more detail-orie......Read More
514 Views
What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
8 Answers
Devang Sachdev
Devang Sachdev
Snorkel AI Vice President of MarketingJuly 10
tl:dr: Both and then some.  It is as important for product marketers to be involve in the inception stage as it is when taking new feature/product to market. Features that are built in vacuum seldom stick or give your product a market advantage. Product marketers input is key to how roadmap is......Read More
1280 Views
How do you get product management to focus more on customer problems and solving them, and less on shipping features that customers don't need?
They want to convey 20+ features to the public when we should only focus on top 3-5 features then figure out what the true benefit is to the end user.
11 Answers
Mike Flouton
Mike Flouton
GitLab VP, ProductSeptember 8
You're basically asking how to get PM to do their job. It sounds like the PM in your example just lacks a fundamental understanding of that they need to do. That's a HUGE issue. My advice? Forget about the PM and look at his/her boss and the CEO. Is this a systemic issue with the company, or is m......Read More
557 Views