Product Marketing vs Product Management

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Particularly interested in technical products, but also curious for nontechnical.
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Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
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They want to convey 20+ features to the public when we should only focus on top 3-5 features then figure out what the true benefit is to the end user.
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