Given the proliferation of marketing tools -- how are product marketers staying on top of customer data, customer churn, win/loss analysis, key issues around product (bugs, outages) etc. What tool or platform do you use currently to have one-stop-shop visibility into customer information.
It's definitely not a one-stop-shop situation over here. Here is the list of things we use most frequently:
1. Google Analytics for web data (website conversions, traffic, etc)
2. Google VWO for A/B tests
3. Hotjar for heatmaps
4. Kissmetrics dashboards for product data: certain actions taken inside the product
5. Mode Analytics for financial reports: churn, MRR, ARR, etc
6. Salesforce for DemandGen / Performance Marketing metrics: leads, opportunities, etc
6. Still lots of Google Spreadsheets for other metrics: budgets and spend by channel, ops plans, etc
A one-stop-shop to understand the customer and the funnel? If you figure out a plausible way to do this, please call me so we can quit our jobs together, create it, and buy our choice of pro sports teams after we're all done.
Back in the real world, I have some information in various modules that are accessible through our MS Dynamics instance. This includes third-party modules that have been plugged in including Gainsight, Everstring and probably others that I'm not even aware are third-party tools. Each of us with some line-of-business responsibility builds our own dashboard from the data we can get.
The best tool I've seen for centralizing the reporting is Domo. But I'm afraid there is no one-and-done answer.