Although there are so many great resources out there across every facet of technology marketing, I really haven’t found any in-depth resources that focus specifically on industry marketing strategy. [Honestly], one reason why I wanted to host this AMA was to give myself the space to reflect and write down some of the industry marketing strategies I’ve developed over the years, and provide this AMA as a resource to our community of marketers. I hope you find this AMA helpful, and if you do find something really good on industry marketing strategy that I missed, please do share it on this thread.
Always remember - be a storyteller and understand your customer through and through. Highly recommend Aaron Sorkins masterclass on screenwriting, it gives a fantastic framework for storytelling.
I typically read and listen to thought leaders that are customer centric, almost to a fanatic sense. With that being said, its also important to be well rounded as an industry marketer, reading and listening to things outside of marketing helps understand the bigger picture. I see the role as revenue focused and highly strategic, and tend to surround myself with content that emodies it (sales/cro books, operation strategy, and so forth).
In this list of books, I've omitted a few that I think are foundational books, which if you're reading this AMA, you've read (Crossing the Chasm, Blue Ocean strategy, etc):
1. Loved: How to rethink marketing for tech products
2. Sales Acceleration Formula
3. Behind the Cloud
4. Ogilvy On Advertising
5. Managing Oneself
6. Ultimate Sales Machine
8. The Boron Letters
10. Influence (all marketers should read this)