How do I get others (not PMM) bought in on the value of market research?

6 answers

All related (29)

Head of Market Insights at Glassdoor • September 27

First of all, *hugs*. I've worked on both the vendor and client sides of research, so I've had the opportunity to work with many different teams with varying levels of interest in market research. Whe

9 Saves

Randi Lee

Head of Product Marketing at Fundbox • October 25

Make key stakeholders part of the process before you launch studies, and afterwards, leverage internal communications channels and technology to bring the voice of the customer and your learnings aliv

1 Save

Pete Schott

Senior Director of Product Marketing at Zenput • October 4

Why do you want to do the research? For marketing content/reports? Show the CMO and CEO all of the ways that you'll be able to get value out of it e.g. packaging up into a report for demand gen, web

3 Saves

Lisa Dziuba

Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • September 30

Always come with data insights proving how your research will drive some numbers up.

4 Saves

Shideh Rahmanian

Senior Product Marketing Manager at AppDirect • February 21

Try to understand where any resitance might be coming from and be sure to tie your research to business outcomes. Digital transformation in market research A variety of self-serve tools exist today

1 Save

Lisa Dziuba

Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • September 30

Always come with data insights proving how your research will drive some numbers up.

4 Saves

Can you share best practices to do impactful market research on a tight budget?

What are some helpful advice, insights, and tips you can share for effective communication to multiple stakeholders (in different departments) on findings after market research is done?