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All related (29)
Bonnie Chiurazzi
Head of Market Insights at Glassdoor September 27
First of all, *hugs*. I've worked on both the vendor and client sides of research, so I've had the opportunity to work with many different teams with varying levels of interest in market research. Whe
Randi Lee
Head of Product Marketing at Fundbox October 25
Make key stakeholders part of the process before you launch studies, and afterwards, leverage internal communications channels and technology to bring the voice of the customer and your learnings aliv
Pete Schott
Senior Director of Product Marketing at Zenput October 4
Why do you want to do the research?  For marketing content/reports? Show the CMO and CEO all of the ways that you'll be able to get value out of it e.g. packaging up into a report for demand gen, web
Lisa Dziuba
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 30
Always come with data insights proving how your research will drive some numbers up.
Shideh Rahmanian
Senior Product Marketing Manager at AppDirect February 21
Try to understand where any resitance might be coming from and be sure to tie your research to business outcomes.  Digital transformation in market research A variety of self-serve tools exist today
Lisa Dziuba
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 30
Always come with data insights proving how your research will drive some numbers up.