If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

Question

Christiana Rattazzi · Accepted Answer

I think there are a couple ways I'd think about it - and it would depend on what the PM organization looks like and the individual skills of the folks on the PMM team (if already in-seat).  Approach 1

Christine Sotelo-Dag · Answer

The most straightforward way to manage this might be to divide the products between the two of you in an even way - where each of you has a clear line of ownership, end-to-end, of your skews. This wil

Jo Ann Sanders · Answer

I would look at 2 vectors. What products/features are critical in winning deals. At Honeycomb, our Sales Engineering leader looked at all closed/won deals in a given time frame and indicated which pr

Katherine Kelly · Answer

Fun! It sounds like you have so much potential for impact. I would recommend looking at your external and internal factors. So it'd be tempting with a "complex" feature set to say - split it into equ

Raman Sharma · Answer

I would recommend ruthless prioritization.  Work with your product counterparts to figure out the most important products from a business/strategy standpoint. Then make sure you are giving these prod

Sina Falaki · Answer

Clear channels of ownership and a deep, relentless focus on prioritization is a must. I would have a product, product marketer on the product side in order to drive product adoption and assist in buil

Sarah Din · Answer

There are always going to be a million things that you feel need to be done. PMMs by nature want to take on everything, but the fact is, even though things might seem critical, not everything needs to

Amanda Groves · Answer

Firstly, I'm always happy to be a resource on this subject - just ping me on LinkedIn, this is quite a meaty ask/task. I would suggest splitting product coverage between the two of you, and contract o