I think there are a couple ways I'd think about it - and it would depend on what
the PM organization looks like and the individual skills of the folks on the PMM
team (if already in-seat). Approach 1
(context: small company, still establishing product marketing function, no senior marketing leader to guide, lots of room to carve own path, looking for best ways to support success!)
8 answers
All related (103)
VP, Industries & Platform Product Marketing at Okta • November 2
Director of Product Marketing & Customer Marketing at Mode Analytics • March 17
VP Marketing at Honeycomb.io • December 22
Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • May 19
Vice President, Product Marketing at DigitalOcean • August 17
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • September 20
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • September 7