What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 2y
I'll preface this w/ saying my own POV of PMM is very much GTM-oriented. And so in developing the O's for my team, everything should track back to pipe & revenue. It'...
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