Product Marketing Lead, Core ML at Google • December 14
There are a few The AIDA (Attention, Interest, Desire, Action) framework:
measures the success of the messaging in capturing the audience's attention,
generating interest, creating desire for the pro
Director of Product Marketing at Sanity.io | Formerly Twilio, SendGrid • September 15
To measure market messaging, I focus on resonance, clarity, and differentiation.
Whenever possible, I use a mix of qual and quant strategies to get data, but in
my experience, even a handful of qualit
A few options we’ve employed recently:Data-based indicators A/B testing
marketing email subject lines, and evaluating click-to-open rates Running
multiple variants of ad copy and evaluating CTR &