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Abhishek Ratna
Product Marketing Lead, Core ML at Google December 14
There are a few The AIDA (Attention, Interest, Desire, Action) framework: measures the success of the messaging in capturing the audience's attention, generating interest, creating desire for the pro
Molly Friederich
Director of Product Marketing at | Formerly Twilio, SendGridSeptember 15
To measure market messaging, I focus on resonance, clarity, and differentiation. Whenever possible, I use a mix of qual and quant strategies to get data, but in my experience, even a handful of qualit
Andrew Stinger
Head Of Marketing at Universe December 17
A few options we’ve employed recently:Data-based indicators A/B testing marketing email subject lines, and evaluating click-to-open rates Running multiple variants of ad copy and evaluating CTR &