What is the optimal cadence for creating and updating sales enablement content, and how does this vary across different content types?

The optimal cadence for creating and updating sales enablement content really depends on the type of content and how quickly things evolve in your market. For high-impact assets like case studies or demo videos, updating at least once or twice a year usually works, since these are tied to longer-term results.

For things like email templates or product one-pagers, a more frequent review is helpful to stay current with messaging and product updates. I've never been on a team that we've had enough people to keep everything all perfectly up-to-date, so the key here is staying flexible and responsive to shifts in customer needs and sales feedback.