What type of skillsets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?

4 answers

All related (36)

VP of Product and Solutions Marketing at HubSpot • January 19

There are a couple of ways to think about advancement in a PMM career. You can specialize in a specific aspect of product marketing like inbound or product launches, for example. Or, you can broaden y

33 Saves

Jason Perocho

Vice President, Product Marketing at Braze • March 10

Tough question since titles vary from company to company. My answer for this question is strictly from a Salesforce perspective. My expectation for a Sr. PMM to Director would be that they are able t

110 Saves

Savita Kini

Director of Product Management, Speech and Video AI at Cisco • June 24

In addition to the above -- I would say that "director" job differs from company to company. A director job at a startup is different from a Director job say at a bigger company with larger P&L re

37 Saves

Mike Flouton

VP, Product at Barracuda Networks • November 14

Off the top of my head, strategic thinking, ability to coach, hire, network, mentor, ability to think bigger than a single product, ability to form executive relationships. There's no silver bullet or

44 Saves

Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?

How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."

How do I influence the roadmap of our product, when my product team isn't very open to it?

How do you make the jump from senior manager to director level in product marketing?

What do you look for when promoting a Product Marketer from individual contributor to people manager?