I'm looking for tips and advice on building an effective buyer journey: Do you have any insights on how to effectively map and orchestrate a learning->buying cycle, considering a B2B Saas Product?
What are your go-to tools for both for quantitative & qualitative market research as a product marketer?
I'm a product marketing team of 1 - what would you recommend as easy, every-day tools/actions that will help me understand our customers that little bit better?
How do you figure out how to segment your market? Do you look at data, research or something else to drive your decision?
What's your best practice for making sure competitive, personas, and market research info is always up-to-date, moving from product marketing to sales materials?
What are common mistakes that you see product marketing teams make when starting a VoC program in their company?