Communities
Sign Up / Sign In
Market Research
3 Answers
Agustina Sacerdote
Square Global Head of PMM and Content Marketing, TIDAL • March 24
Frankly, #1 is cost. Industry reports tend to be expensive and often times too generic. I find that they're only worth it when there's a large organizational (wider than Marketing) need for basic industry or segment knowledge, like when the company as a whole is assessing new markets. Start with ......Read More
1594 Views
1 Answer
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • March 27
It is important to align with the product team before connecting with customers for input, as they own the product roadmap. This alignment also ensures that stakeholders are brought along the journey of gathering customer feedback effectively. Here are the top 5 ways I’ve found most efficient f......Read More
522 Views
2 Answers
Vishal Naik
Google Product Marketing Lead • November 14
I see generative AI helping marketers understand what options they have for research so that they can ask agencies better questions around what methodologies to use. Generative AI can also help you with desk research as it can point you in the direction of the studies and analyst reports that cat......Read More
2972 Views
2 Answers
Brianne Shally
Marketing Consultant • November 14
* Get creative! Need insights quickly to inform product development, build a survey and put some dollars behind it on Facebook, or have the company share with friends and family that fit into the ICP. * Determine how the insights will impact decision making. Have a deep understanding......Read More
854 Views
2 Answers
Jacki Brown
Fractional CMO | Product Marketing Leader • March 20
First - remember that customers are people! In B2B world we tend to overcomplicate. Instead, we need to simplify our messaging. What are you selling? Who is it for? What problem does it solve? Be as concise as possible. Of course, every industry does have its own lingo and it does help to......Read More
208 Views
2 Answers
Brianne Shally
Marketing Consultant • November 14
* Understand the strengths of each org and what skills and resources they uniquely bring to the table and understand where the skills and resources overlap. Have a healthy discussion of RACI / RAPID to understand who owns what. If there’s resistance, encourage to explore a pilot for a q......Read More
848 Views
2 Answers
Vineet Antil
Product Marketing Leader • March 17
Both qualitative and quantitative research methods have their advantages and are often used in combination to provide a comprehensive understanding of the problem being solved. Qualitative research focuses on exploring attitudes, behaviors, and motivations through methods such as interviews, foc......Read More
194 Views
7 Answers
Christy Roach
AssemblyAI VP of Marketing • November 17
This probably won’t come as a huge surprise, but our most used tool for surveys at Airtable is...Airtable. A lot of our customer surveys are done using Airtable Forms, which help us store that feedback directly in Airtable to report on and sync to other important bases, so everyone in the org has......Read More
2133 Views
7 Answers
Natalie Louie
ICONIQ Capital Product & Content Marketing • May 5
I mentioned this in a prior question - treat each stakeholder like one of your “personas”. Understand their role, what their pain points are, what their goals are, what words they use and what’s important to them. Do a 1:1 with them, get to know them, their OKRs, interview them and find out how y......Read More
1525 Views
What are some of your favorite interview questions to ask when conducting market research?
I'm responsible for healthcare staffing in North America, and different kinds of healthcare staffing have differing pain points, requirements, and use cases.
1 Answer
Christine Shannon
January 24
One of my all-time favorite questions to ask is, "If you could wave a magic wand and have something magically change about this [pain point, situation], what would it be?" This open-ended question gets interviewees to think creatively about their ideal state and offers solutions you may not have ......Read More
372 Views