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Messaging
8 Answers
Maureen Sitterson
Etsy Senior Director, Product Marketing • October 25
I don't have a specific formula for re-iterating on messaging, because I firmly believe that it's important to critically evaluate messaging through multiple lenses with several stakeholders throughout the messaging development process. Landing a strong brief and aligning on it with all key stake......Read More
711 Views
6 Answers
Josephine Ruiz-Healy
Spotify Associate Director, Head of Product Marketing at Spotify for Artists • October 26
Quantitatively test your messaging through experimentation: * A/B test different types of messages on your website * A/B test different types of messages through paid social & organic social * A/B test different types of messages through SEM — I find this to be the easiest channel to e......Read More
1675 Views
What are the best practices that you have employed to create a closed-loop product messaging?
Messaging that is not just in one silo of the org. but goes through demand gen. campaigns and ISR/SDR pitches. Gather feedback from MQL, SQL's and pipeline generated from that messaging and finally use those insights to appropriately tweak the messaging.
5 Answers
Stephanie Kelman
Shopify Senior Product Marketing Lead • April 16
The best messaging needs to be closed-loop, meaning that it is used throughout all of the areas of business and receives regular feedback. Product marketing needs to be the owners and drivers of this messaging. * It starts with a solid messaging framework. Make sure your cross-functional tea......Read More
269 Views
Can you share the messaging framework that you use?
Would love frameworks to share.
6 Answers
Aneri Shah
Ethos Head of Marketing, B2B • October 26
Here's my messaging framework! Feel free to make a copy and try it yourself.
728 Views
6 Answers
Ha. Take off your marketing skin and try to channel your inner human. Is this how a normal non-marketing person would say it to their ride share driver or Trader Joe's bagger? Read it aloud. Then, read it aloud again to your friend or partner. If you can't say it with a straight face or any......Read More
478 Views
9 Answers
Typing quickly, so excuse any typos! Competitors will always have a common set of features. Every pizza needs a crust and some toppings – what they are, how they manifest, how they taste – that's what's different. So, first, I'd think: 1. What's unique about my set of features? Are they s......Read More
810 Views
7 Answers
Important! Otherwise, messaging is just a mess of words and concepts that you're pulling out of your head (or the other end) to sound smart. Okay, that was a bit crude, but once again, thinking and typing fast right now. This question is a bit vague, so I'm going to take some liberties with my......Read More
488 Views
6 Answers
Lauren Craigie
Cortex Head of Product Marketing • April 16
Love this question. But I don’t want to conflate messaging with positioning. Your positioning is who the product is for, what need it addresses, and how. Messaging is the words on a page you use to describe those things in public-facing mediums. So even if your product doesn’t have a category na......Read More
228 Views
6 Answers
Lauren Craigie
Cortex Head of Product Marketing • April 16
I don’t think I agree messaging should be differentiating but I do think it should make your company easily distinguishable. What I mean by that is that folks that focus too much on making their messaging sound unique against competitors often lose the plot for what their audience is trying to s......Read More
230 Views
3 Answers
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • March 31
This is a common challenge, and I find that there are a few considerations: 1. Developing a RACI model helps establish cross-functional roles and therefore limits everyone from "becoming a marketer" and informing messaging 2. Conducting an A/B test on what is proposed versus what manageme......Read More
225 Views