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Consumer Product Marketing

Do you use different tools or data or research to build position in b2c vs b2b?

3 Answers

Marketing & GTM Consultant • February 15

The frameworks are pretty similar. Talk with your customers, develop a narrative based on the pain points they have, and craft positioning based on your findings. There are some cool tools out there to help with website message testing (like Wynter), in-app messaging (like Pendo), and competi......Read More

683 Views

What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?

For instance, I like Kapost's, Drift's, and Intercom's handbooks.

7 Answers

Julie Brown

Project Product Fractional Product Marketer & Event Strategist • December 3

I browse a number of different resources from here on Sharebird, AIPMM, Pragmatic, SiriusDecisions (Forrester), Crayon's blog, Medium (includes a number of different publications I recommend following such as Product Marketing Community, Women in Product, Project Product, The Product Launch, etc.......Read More

1132 Views

Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?

I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?

8 Answers

Alex Chahin

Titan VP of Marketing • October 4

What an exciting opportunity this is for you! I’m thrilled that you’ve earned this chance. When I joined Hims & Hers, I was in this exact position where I got to build out the Product Marketing team from scratch. It was one of the most valuable learning experiences of my career so far. Your li......Read More

697 Views

What is your advice for someone debating between B2B or B2C product marketing?

1 Answer

Lindsay (Saran) Gatta

Bumble Head of Product Marketing, Bumble For Friends • January 24

I've had the pleasure of working across both and there are some key differences I'd take into account if you have the opportunity to pick a lane: -B2B planning cycles are a bit more predictable than B2C ones- i.e. you have a good sense for what the key buying patterns might look like for your pro......Read More

549 Views

What would be the GTM strategy you use for consumer marketing?

1 Answer

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 12

There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to each business. However, there are some general considerations I can share to help you structure your strategy. Every strate......Read More

2523 Views

What trends and shifts is consumer product marketing experiencing?

4 Answers

Mike Polner

Discord Head of Marketing • December 13

I think there has been a massive shift in just the awareness and momentum around Consumer Product Marketing overall. When I joined Eats 3 years ago as the first Consumer PMM, everybody was asking what this role was and how we were different than Brand Marketing or Performance Marketing. Not only ......Read More

2297 Views

How can PMs transition into PMMs? What skills are needed to make the transition?

1 Answer

Lauren B. Parker, MBA

Strava Sr. Product Marketing Manager • December 21

What a great question! I’ve seen more of the transition from PMM to PM, so I would love to ask you, what is driving you to look at the marketing side of the product coin? There are definitely transferable skills between the two, and depending on the company you’re interested in the PM technical ......Read More

560 Views

How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?

9 Answers

Alexa Scordato

TikTok PMO • August 14

If product marketing is embedded within product, what that usually tells me is that marketing is a secondary function to product. If you're operating within a product-led organization, the cadence of the business will be determined by product leadership and the roadmap they set. That said, market......Read More

1401 Views

What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)

5 Answers

Brianne Shally

Marketing Consultant • January 14

* Be a Product Marketer: Understand the marketplace, trends, and competitors. * Use the product: Use the product, sign up for emails, check out their SEO and social presence, and interview current users to form a point of view on the product and opportunities (e.g. opportunities in the on......Read More

1681 Views

What's the biggest challenge you've ever faced as a product marketing leader and how did you overcome it?

2 Answers

Pallavi Vanacharla

New Relic VP, Product Marketing • May 28

Let me answer a slightly different question, the one that does not get asked often - what are the biggest mistakes you have made and what did you learn from them? I have seen many successes in my career, but they were made stronger from the lessons I learnt (from my mistakes). Here are 3 mistake......Read More

1507 Views

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