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Product Marketing Career Path
PMMs are typically tasked with a broad scope, balancing both strategic & tactical work and serving as the X-functional glue across multiple teams. How do you combat burnout for your team?
VP, Product and Growth Marketing at 1Password | Formerly Dropbox, SurveyMonkey, LinkedIn • February 12
Vice President Product Marketing at Unity | Formerly Splunk, New Relic, Microsoft, Oracle • February 9
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • May 5
When building a new PMM team, how would you think about structuring the team when product-alignment isn't a clear cut answer (ie, our platform isn't ready for distinct ownership of feature sets)?
This is in relation to not moving companies for a promotion it’s about how to get promoted at the existing company you are at. Also would love any insights to how establish the organization was in marketing as it relates to promote-ability.
How do you stand out in a pool of product marketing candidates? What kinds of experiences, or which characteristics/traits, do employers care about most?
If you know that Product Marketing is your passion and you eventually want to be a leader of product marketing, how do you continue to grow in your role over time and take on the right experiences?
Scenario — you’ve just landed your first Product Marketing role. What ideas or projects would you try to take on and lead, and what skills do you need to make those projects as successful as possible?
What do you see as the foundational skill sets and areas of focus for a product marketer? And what are the best ways to establish those skills and competency in those areas?
What do you look for when someone on your team wants to make the move from an individual contributor to a people manager?
What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?
Vice President Product Marketing at AlertMedia | Formerly TrustRadius, Levelset, Walmart • April 16