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Product Marketing 30/60/90 Day Plan
Product Marketing Career Path
Product Marketing Interviews
Product Marketing Skills
Product Marketing Interviews
7 Answers
Shabih Syed
Square Product Lead, Ecosystem Discovery • July 7
The biggest mistake I see candidates making is that they do not spend time learning about the product and the space it operates in. My recommendation is that you spend time on the website and learn some basics about the product and it's practitioners (personas), identify the newest features re......Read More
1844 Views
6 Answers
Mary Sheehan
Adobe Head of Lightroom Product Marketing • October 17
I wrote a blog post on this - linked below! Here are some questions that help me find the "A" players - Do you have a product marketing philosophy? What’s the biggest project you’ve led? What worked/ didn’t? Challenge: If you had $5k to spend in any way you wanted, how would you spend it ......Read More
2303 Views
5 Answers
Gregg Miller
PandaDoc VP of Product Marketing & Brand • July 23
tl;dr -- define what you need this person to do, then ask for specifics of opportunity identification and execution during the interview. I think this really depends on the level of seniority/breadth of responsibility you're hiring for, so the first thing I'd recommend is getting crystal clear......Read More
1067 Views
How do make sure the resume appeals to the hiring manager for a product marketing role?
Should I just use one general resume or are there different versions of it?
3 Answers
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • June 11
Every resume you submit needs to be uniquely tailored to the job for which you are applying. Two product marketing roles at two competitor companies will still have different keywords in the job description. Your resume should be crafted specifically for each job. A good hiring manager will sp......Read More
1921 Views
1 Answer
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • April 19
The best questions, in my opinion, are the ones that organically come up in the context of our conversation. The kinds of questions where the candidate wants to dig a little deeper into the problems the business is trying to solve for customers or the details around the expectations of the role, ......Read More
927 Views
2 Answers
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing Manager • April 11
None I know sometimes this answer is controversial, but there is such a power imbalance as an interviewer that I think it is incredibly unfair to ask all of these people to each put in the time, on their own, to do essentially a PMM activity for free. If you're a PMM who knows your craft and i......Read More
246 Views
9 Answers
Pragnya Paramita
Amplitude Group Product Marketing Manager • September 18
My top 2 based on recent experiences: * Very rudimentary but using bullets from the job description instead of actually writing what you did and what was the result, is still not as common in resumes as it should be. * If the stories/achievements you are hoping to talk about in the inte......Read More
1893 Views
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
9 Answers
Anthony Kennada
AudiencePlus CEO • January 28
I think it depends on what sub-function of PMM you've excelled in (or are applying for). If more technically-oriented, I'd want to learn about a product launch that you've been a part of, walk through a set of messaging you've developed, and understand how you've worked closely with the product t......Read More
2052 Views
How do you enable your teams to win when faced with other competitors in your space?
Which materials/key points/key themes you work on for them to know how to show your tool is better that the competitors'?
2 Answers
Sahil Sethi
BetterUp Former Senior Vice President, Product Marketing • November 22
Differentiators Good messaging smartly incorporates differentiators. Yes messaging is about the outcomes and benefits, it is about the category and the disruptions , it is about value pillars but great messaging smartly incorporates differentiators in that work When you describe your produc......Read More
901 Views
1 Answer
Sahil Sethi
BetterUp Former Senior Vice President, Product Marketing • November 22
For tenured PMM roles (e.g. team leads/directors or senior/principal PMMs who may not be team leads), I do ask for an assignment We usually give an open question that mimics a real business situation (often a challenge we are facing). It could be around marketing to a new audience, or launchin......Read More
1263 Views