Product Marketing Soft and Hard Skills
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. So my question is- how do you recommend working in my soft skills and their importance in the job interview when not directly asked? I usually try to highlight within the context of my “STAR” stories.
What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field? Who/under what circumstances does an MBA help?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions. What role does brand marketing play in product marketing?
What are mistakes product marketers make when trying to influence the roadmap that end up damaging their relationship with product managers?
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue? (i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.)
What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?