Communities

Product Marketing Soft and Hard Skills

Have you ever considered using a stakeholder empathy map? How much time and resources went into it? And how often do you think a product marketing team needs to refresh it? Thanks

3 Answers

Harish Peri

Okta SVP Product Marketing • December 13

Its always good practice to have a stakeholder map. The goal of this document (which I prefer to keep at at individual level) is to remind yourself of who should be included in decisions such as launches, campaigns, sales motions, pricing, web changes etc. Information you need in this could be: ......Read More

1960 Views

What is product marketing's role in a product-led growth company?

5 Answers

Rahul Chhabria

Sentry Director of Product Marketing • October 6

I try to think of our role as Contextual Educators. We’re responsible for providing the best first impression through content and being able to communicate the value of our product well enough to encourage someone to sign up or start a trial. That means testing messaging at scale across multiple ......Read More

1552 Views

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

13 Answers

Christy Roach

AssemblyAI VP of Marketing • October 8

Everyone’s definition of soft and hard skills differs, but here are the nine skills that I think are the most important for a product marketer to have. I've used these skills as a compass to help me grow in my own career and have turned them into a success guide for my team at Envoy to use: Soft......Read More

6312 Views

What hard skills are must haves vs nice to have, to be a Product Marketing leader?

7 Answers

Marissa Hastings

Codecademy Group Product Marketing Manager • May 7

These are the skills I screen for in PMM interviews: 1. Cross-functional teamwork: especially experience working with product and bringing together teams from various parts of the org (marketing, creative, sales, etc.) 2. Go-to-market experience: demonstrates successful track record of......Read More

814 Views

What soft skills are must-haves for product marketers in your experience apart from diplomacy, curiosity, and empathy?

9 Answers

Christy Roach

AssemblyAI VP of Marketing • November 17

I'm going to admit upfront that I answered this in a previous AMA, so I'll copy and paste that same answer here. A year later, I can truly say that these continue to be the things I think are most important for a PMM to have. Almost all hard PMM skills can be taught, but these soft skills are muc......Read More

2529 Views

What should I do when I don't think that the feedback from my boss is correct and how do I approach it?

I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback.

7 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • November 19

I admit, that’s a tough one. When you say ‘critical’ feedback, I hope it’s still constructive rather than just tearing you down. 1) If the feedback is just criticism, it’s time to move on to a new boss. It’s not your job to mentor your boss on how to work positively with people. 2) If the feedba......Read More

932 Views

What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field and under what circumstances does an MBA help?

7 Answers

Mike Flouton

GitLab VP, Product • November 15

Perhaps this is controversial, but I would say there are zero pros and many, many cons. MBAs can be useful if you're looking to switch fields. Otherwise, I'd much rather see two additional years of work experience. I've hired MBAs from top 15 schools and from a PMM perspective, I was basicall......Read More

1481 Views

If starting as more of a generalist PMM - what reserouces do you rely on to broaden your technical "toolkit"?

1 Answer

Marcus Andrews

Pendo.io Sr. Director of Product Marketing • December 15

This is my version of the "T-Shaped marketer". It's how I coach PMMs to develop their skills. https://docs.google.com/presentation/d/1NhRmE4pf96M--bih_MSoT-7YpKW3p51i9_-yBhKhIZo/edit#slide=id.p I think starting by developing a great generalist base of knowledge is key. From there getting good ......Read More

1140 Views

What product marketing skill gaps does someone with a sales background have? And what skills would translate well?

1 Answer

Linda Sonne-Harrison

Giant Stride Marketing Group President • September 9

Congratulations on considering a career in product marketing. I "carried a bag" (literally) and it was an invaluable experience. The good news is that you have a ton of useful knowledge: customer needs, your customers' buying groups and personas, their buying process, and more. You probably ha......Read More

914 Views

What are the most important skills for someone who wants to get into product marketing?

2 Answers

Linda Sonne-Harrison

Giant Stride Marketing Group President • August 31

There’s no single career path that leads to a product marketing position. In B2B SaaS companies, I have seen successful transitions to product marketing from product management, sales engineering, consulting, corporate marketing, consumer brand management, and customer success. I have also seen f......Read More

335 Views

Communities

Product Marketing Community

Product Management Community

Demand Generation Community

Revenue Operations Community

Customer Success Community

Sharebird

Social