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How do you manage people who don't necessarily report into you?
This could be while giving feedback on a piece of work? Or getting them to prioritise the project you're running.
11 Answers
Dana Barrett
Tremendous VP of Marketing • October 15
You are 100% correct that the hardest part of a PMMs job is managing without authority. Often, PMMs rely on shared resources or centralized teams to get their job done. I have found three things work really well in managing without authority. They are all hard and take time, but they are effectiv......Read More
22787 Views
19 Answers
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXP • September 8
It's hard. Real hard. Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order. 1. First comes strategy 2. Then comes positioning 3. And finally comes me......Read More
1188 Views
4 Answers
Holly Xiao
Salesloft Director of Product Marketing • January 12
I don't think this is critical. But it doesn't hurt to have one if this is something that interests you! For most interview processes, we'll ask for work examples or have a homework assignment. So if you already have an online portfolio linked from your resume, that could save us a step. If......Read More
884 Views
1 Answer
Teju Shyamsundar
Okta Director, Field Solutions Marketing • February 15
This is a really hard question as it varies from company to company, and your specific situation within that company. The short answer and what's worked for me is - 1. Be willing to do the things that others won't do 2. Prioritize execution over strategy a combination of those two things......Read More
420 Views
4 Answers
It's really the following three functions: product, sales and the greater marketing team. You will regularly interface with these three, and depending on the company will be deeply embedded with product and sales. The one way I see this changing is that businesses increasingly need to bring B......Read More
1527 Views
3 Answers
Cortney Jacobsen
Aduro Sr. Director of Product Management • June 8
Data reporting and analytics. Having the ability to gather data (read: SQL skills are both rare and valuable for Marketers), cross-reference data, and - most importantly - draw insights from this data are essential for efficiency in your marketing experiments. A lot of marketers are masters in ta......Read More
1121 Views
3 Answers
Christy Roach
AssemblyAI VP of Marketing • October 8
You very rarely will start your marketing career as a PMM, so you should look for roles that help you learn a lot about the business and the customer and give you opportunities to work cross-functionally. Once you land that role, you may find opportunities to step in or help out a product marketi......Read More
2086 Views
2 Answers
I structure my PMM teams based on a blend of the following: * What are the goals of the PMM team * How the PMM team will be measured (this is related to how the company regards the PMM team) * What is the vision of an ideal PMM team I believe in an end-to-end approach to Product Marketing......Read More
905 Views
2 Answers
I get this question a lot and I think it’s dependent on the hiring manager and the need at the time (stage of the company, maturity of the market, product-market fit, how ARR/NDR is doing, etc) I personally hire candidates that have completely different backgrounds and strengths from each othe......Read More
673 Views
2 Answers
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 5
The biggest attributes that indicate PMM leadership potential are: * Comfort with ambiguity * Ability to articulate a thematic narrative * Planning, delegation, and execution skills in tandem Ambiguity is a fact of life, especially when it comes to product roadmaps, timelines, and resources......Read More
1266 Views