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Head of End-User Marketing at Airtable
Ah, it's hard to pick just one! If you'll make me, I'd say messaging and positioning. Every PMM needs it, it's a hard skill to build, and it will take you far. I recommend getting feedback on your writing, learning from your content marketers how to craft a story, and being open to tweaks and edi...more
Sr. Director, Product Marketing at Sendoso
100% agree - there are so many areas that you get pulled into as a product marketer. If you think PMM is the path for you, I'd recommend you start with the age-old question... What are YOU passionate about? What gets you up in the morning and drives you? Focus on that first. Like you said, PMM is...more
Head of Product Marketing at Narvar
One area of focus? Yes, absolutely.  PMM functional skills can be learnt relatively easily and over time. Cross-functional leadership take more effort, and yields 10x the returns on investment.  I routinely invest in developing different parts of my communication/people skills toolkit, it d...more