Few positions are as competitively intense as that of a sales rep. Day-to-day, minute-to-minute, they rely upon the most current intelligence and content. By leveraging the benefits of modern sales enablement technology, sales reps can work smarter and close deals more effectively than ever before.
The Highspot Best Practices series delivers proven recommendations for companies striving to get more out of their sales enablement processes and technology. Each guide acknowledges the broad assortment of priorities, assets, and customer insights that sales enablement pros need to manage every day. From helping reps identify the best-performing content for each stage of a buying cycle to analyzing content performance, sales enablement lends order to what can be a chaotic process. The result: faster conversions and higher revenues.
First 3 Pages
BEST PRACTICES IN SALES ENABLEMENT
Put Your Sales Content to Work
Welcome to Highspot Best Practices, Volume 2
Few positions are as competitively intense as that of a sales rep. Day-to-day, minute-
to-minute, they rely upon the most current intelligence and content. By leveraging the
benefits of modern sales enablement technology, sales reps can work smarter and close
deals more effectively than ever before.
In Best Practices Volume 1, we illustrated how to get started with sales enablement. We
reviewed key roles, responsibilities, and steps to ensuring outcomes meet their intended
purpose. In Volume 2, we dive into deployment and how to drive a successful rollout.
It’s during design and deployment that companies make key decisions that determine
the ultimate success of their solution. Volume 3 addresses optimization and leadership
principles we’ve found especially important.
With this guide and others in the series, we want you to put today’s most innovative sales
enablement ideas to work—and fast. Let’s get started.
FASTER SALES START HERE
Definition and Principles
Scoping Your Role
Focusing on Alignment
Activating Your Sales Enablement Plan
PUT YOUR SALES CONTENT TO WORK
Mapping Your Content
Validating Your Content Map
Launching Your Solution
Ensuring Successful Adoption
Maintaining High Performance
TRANSFORM YOUR BUSINESS
Optimizing Your Platform
Leading Your Sales Enablement Org
Looking to the Future