sales content

Free ebook: Put Your Sales Content To Work: Best Practices In Sales Enablement

Few positions are as competitively intense as that of a sales rep. Day-to-day, minute-to-minute, they rely upon the most current intelligence and content. By leveraging the benefits of modern sales enablement technology, sales reps can work smarter and close deals more effectively than ever before. The Highspot Best Practices series delivers proven recommendations for companies striving to get more out of their sales enablement processes and technology. Each guide acknowledges the broad assortment of priorities, assets, and customer insights that sales enablement pros need to manage every day. From helping reps identify the best-performing content for each stage of a buying cycle to analyzing content performance, sales enablement lends order to what can be a chaotic process. The result: faster conversions and higher revenues.

First 3 Pages

Volume Two BEST PRACTICES IN SALES ENABLEMENT Put Your Sales Content to Work Welcome to Highspot Best Practices, Volume 2 Few positions are as competitively intense as that of a sales rep. Day-to-day, minute- to-minute, they rely upon the most current intelligence and content. By leveraging the benefits of modern sales enablement technology, sales reps can work smarter and close deals more effectively than ever before. In Best Practices Volume 1, we illustrated how to get started with sales enablement. We reviewed key roles, responsibilities, and steps to ensuring outcomes meet their intended purpose. In Volume 2, we dive into deployment and how to drive a successful rollout. It’s during design and deployment that companies make key decisions that determine the ultimate success of their solution. Volume 3 addresses optimization and leadership principles we’ve found especially important. With this guide and others in the series, we want you to put today’s most innovative sales enablement ideas to work—and fast. Let’s get started. Volume 1 FASTER SALES START HERE Definition and Principles Scoping Your Role Focusing on Alignment Activating Your Sales Enablement Plan Volume 2 PUT YOUR SALES CONTENT TO WORK Mapping Your Content Validating Your Content Map Launching Your Solution Ensuring Successful Adoption Maintaining High Performance Volume 3 TRANSFORM YOUR BUSINESS Optimizing Your Platform Leading Your Sales Enablement Org Looking to the Future