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Director of Product Marketing at Zendesk
This is an awesome question.  The way we've gotten ahead of it at Zendesk - which has worked well - is by creating an "Operations Council" who is responsible for reviewing the operational components of a launch. This includes reviews of things like billing readiness, pricing & packaging, and m...more
Sr. Director, Product Marketing at Seismic
One thing that has been wonderful at Seismic is we have someone on the product marketing team that is in a program management role and who is responsible for driving and faciliating organizational readiness for launches (shout out to my colleague, Steve!). He pulls together "tiger teams" for our ...more
Founder at BrainKraft
I start with the objectives of the launch and work from there. I look for advantages that can be leveraged and obstacles that need to be removed. I assign functional areas (e.g. Sales, Finance, Legal) to each launch member of my launch team. One of their primary responsibilities is to identify re...more
Head of Product Marketing, Jira Work Management at Atlassian
Great question! For the Jira Work Management launch I was actually the first team hire. This was really important for the dynamic of our team and we eshewed the common "triad" for a "quad". That is to say that I helped design the product and no large decisions were made without my input, whether ...more