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Senior Director, Head of Product Marketing at Audible
I focus on creating a collaborative environment with market research, user research, and analytics teams as they provide critical inputs for product marketing to function. PMM owns defining the research objectives and the business questions, while the research and analytics teams are the subject ...more
Product Marketing Lead, Square Point of Sale & Directory at Square
This is an awesome question!  I think PMM has a responsibility along several stages of market research development. At a high level, User Research experts know what methodology, stimuli and structure to use for reseach - aka, they should take over once the need for research has been establishe...more
Head of Product Marketing at Amplitude
PMM can bring the perspective from beyond the user. What are the markets, influencers, our executives, analysts, and competitors saying. If PMM is the subject matter expert – if they have a mind map for all the places where knowledge lives inside and outside the organization, then PMM again is th...more