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Head of Global Product Marketing, Uber Eats for Merchants, Uber for Business, Uber Health at Uber
I find that the best way to get everyone aligned is to include them early in the marketing research and user insights phase. This will help set a baseline for what the narrative needs to be, removing already some of the personal assumptions other team members can bring to the discussion.  The ...more
Operating Partner at Unusual Ventures (former VP PMM @ Okta)
Ah, a tricky one! There are a few things that you can do, starting with a core team that you trust to participate in the fluidity that is message development. Typically, this is a small group that can speak to all the core concepts that you need to discuss in detail. At Okta, this was our product...more