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Head of Product Marketing at Samsara
There is no one path but let’s unpack what it means to be a director. It isn’t that the directors know exponentially more or they suddenly become better decision makers. When we all start our careers, we search for the right answers. In fact, we are judged by our ability to find the right answer...more
Head of Global Product Marketing at Asana
I started as an IC and was working on a product that was on the verge of being deprecated. Fast forward three years, and I got a promotion and was managing a team of 9 people. How did I do it? Well, the short answer is that I delivered results. I saw an opportunity to grow the product I was assi...more
VP of Product Marketing at Clari
Advancing to a director level can happen as an individual contributor when the scope of the role is expanded, and more responsibility is given to you—for example, leading product marketing for a product line or multiple product lines. You can also step into a people manager role. No matter what p...more
Vice President of Product Marketing at SoundCloud
Adopt a mentality that focuses on the market first, not the product. That way, you can serve your partners in Product, Engineering, Demand Generation, Revenue, Growth, Sales, Customer Success, etc. in ways that they wouldn't be able to serve themselves. And use that mentalithy to get things done ...more
Head of Marketing, IoT at Twilio
Promotions! A topic that's on everyone's mind. 😄 If you are just interested in the title, you can move to a smaller company and get the title today. Nothing wrong with it, go for it! And in fact, it may help you gain more experience/skills as well. If you are interested in moving up the ladder ...more