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Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe
It should be collaborative and I would somewhat divide and conquer by you setting up the enablement you know will be needed based on your PMM roadmap such as product launches and other new collateral (comp intel, pitch decks, research reports, etc…), and by sales leaders coming to the table with ...more
Senior Director, Fintech Product Marketing at Visa
In my experience it’s a healthy mix. A few key factors (not exhaustive) can should influence the type (and volume) of sales enablement content you deliver in a quarter: * Stage of product lifecycle: How mature is the product and where is it in its lifecycle? This usually will dictate the vol...more
Growth Marketing Manager at Flutura Decision Sciences & Analytics
As Ryan said it has to be a collaborative effort. We have created a matrix where sales stages, marketing stages and product marketing stages are overlapped, and then map the content accordingly. This is how we identify which content piece needs to be developed. This is how we also check if the co...more